The world of publishing has changed. Staying abreast of these new trends is fundamental for publishers who want to respond favorably to their industries’ habits and absorption of content.
Being a publisher now means you have a responsibility to your readers to deliver literature in a way that will be convenient for them to take in. As we know many print publications have been replaced by digital. So if your publication is now online please be aware of the fundamental fact that up to one-third of all web traffic comes from mobile, yes a cool 33% of your readership could be accessing your content from their android or iOS devices.
I would strongly advise using a trusted digital publishing software that can output for all computers and devices in a responsive manner this will but you on a winning platform for reaching your maximum audience easily.
Trends and statistics to be aware of:
• In terms of the publishing industry mobile consumption is rising at high rates:
According to Mary Meeker Internet Trends 2015 “Consumption of digital media on mobile devices has climbed from 18 minutes per day in 2008 to nearly 3 hours a day in 2015.”
• The power of the iPad:
26% of consumers prefer the tablet version of a magazine over its print counterpart.
Reported by CMO.
• Adapt content to merge in video and other favorite interactive features:
State of the Media have reported that “More than six in 10 U.S. adults now watch videos online–and roughly half of those, 36 percent of all U.S. adults, watch news via online video.”
With the launch of new online marketing and publishing tools you can integrate video into your digital publications and content creation techniques. See an example here of how this is possible and visually appealing.
Digital publishing has developed and adapted to people’s habits so much in recent years. Many content marketers now use software tools that will allow them to merge their content with trending news and other online content to appeal to varied specific target market sectors. Content can be filtered and manipulated easily now with technology that cuts out a lot of the manual work for you.
Embrace this phenomenon today ask our team what trends in the publishing industry you should be trying out. We have years of experience in this sector, we know what to avoid as fads and we know the sustainable avenues that can reap rewards time and time again.
By Audrey Henry