What are the benefits of content marketing?

What are the benefits of content marketing?
First things first: what is content marketing?  Looking for an answer to this question, the Content Marketing Institute (CMI) seems like a sensible place to start.    The CMI defines content...

4 minute read

3 simple steps to better content creation 

3 simple steps to better content creation 
  Marketers are under more pressure than ever, in 2020. Tasked with creating and distributing content that delights readers and achieves business goals, it can be hard to know where to start....

2 minute read

The latest digital experience and interactive content platforms 

The latest digital experience and interactive content platforms 
  What are digital experience platforms?  Digital experience platforms let you create publications that will give each of your readers the richest possible content experience.  A key ...

4 minute read

Digital Flipbooks vs Responsive, Mobile-First Publications 

Digital Flipbooks vs Responsive, Mobile-First Publications 
Flipbooks are a long-established digital publishing tool. They replicate online the real-world experience of their printed counterparts, things like brochures, newspapers and books. Flipbooks can be ...

4 minute read

The essential content creation guide in 2020

The essential content creation guide in 2020
  "Everything that needs to be said has already been said.  But, since no one was listening, everything must be said again.” A rallying cry for anyone tasked with content creation. Stolen...

9 minute read

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The importance of video in content marketing

The importance of video in content marketing
Discover the reasons to include video in your content marketing plans   “Video on landing pages is capable of increasing conversion rates by over 80%, and the mere mention of the word “video”...

3 minute read

The importance of responsive content design in a mobile-first world

The importance of responsive content design in a mobile-first world
To say that there’s been a mobile revolution is something of an understatement. Tasks that once required a well-equipped office can now be done anywhere, on mobile.  Fast Facts on Mobile ...

4 minute read

What is curated content?

What is curated content?
What Is Curated Content?  Curated content is content that has been discovered by companies, rather than created by them, before being shared with audiences using a mix of marketing channels: from ...

3 minute read

Paywalled content on digital publications

Paywalled content on digital publications
Oftentimes, brand awareness through audience reach is such a key business goal that content creators will want their output to be shared both freely - in every sense of the word - and widely. But ...

2 minute read

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