Time to Look for an Alternative to Flash in Digital Publishing

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alternative to flashRight now you might be wondering: “Why do I need to find an alternative to flash?” Well, this is the situation…

Flash’s lifespan has nearly come to an end. Flash has been the basis of numerous websites such as Youtube,Facebook or Amazon, just to name a few.

However, over the last year it has emerged that there ...

Why it is Important to Track Magazine Analytics

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tracking magazine analyticsAlthough you may think that money is what rules the world, the truth is that is the data what makes the world go round. After all, data is a huge part of the whole money making process.

Take a look at the big short “The Big Short”. In the film you can see how Michael Burry, ...

New Trends in Publishing Industry Sectors

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trends-in-publishing-industryThe world of publishing has changed. Staying abreast of these new trends is fundamental for publishers who want to respond favorably to their industries’ habits and absorption of content.

Being a publisher now means you have a responsibility to your readers to deliver literature in a way that will be convenient for them to take in. As we know many print ...

How to Analyze your Digital Magazine Reader Statistics

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how-to-analyze-your-digital-magazine-reader-statisticsOnce your digital magazine is online and published it’s vital that you look into the stats and track how successful the edition is. How is the publication performing? Is it attracting the right person/your target audience? Without tracking and analyzing the performance it will be difficult for you to make the necessary adjustments to future editions to improve performance and ...

eBook Market Share

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eBook-Market-ShareWe are in April 2015 and the talk among journalists is that the death of the eBook looms large. Pick up a paper, catch a fleeting publishing news report and it suggests impending doom and gloom. I searched for figures on these decreases and found it almost impossible to get hard, cold facts on the matter. This leads me to ...

10 Key Benefits of Going Digital for your Profit Margins

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benefits-of-going-digitalIf you have printed a brochure, newsletter or magazine the benefits of now going digital and creating an online version can reap you many advantages.

With a digital publishing software you can import a PDF of your publication, add any interactive features, and build, in a matter of minutes you have a new means of communicating across multiple channels. All ...

Digital Magazine Revenue now at 32% of Market Share

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revenue riseYou would have to be living under a rock not to realize that we are in the midst of a digital revolution, everywhere you turn in today’s world there are digitally enhanced devices or communication ports vying for your attention. It should then come as no surprise to learn that digital’s share of revenue at magazine publishers has ...

Digital Publishing Industry: How Technology is Rapidly Changing It

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online magazineThese days merely having a good digital publication is no longer enough to be successful in the publishing business. Thus, the introduction of new technology has produced important changes; which in turn demand the need to implement new strategies to integrate these new means to increase distribution to a much wider audience. This blog deals with ...

E-Books vs Print Books

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ebooks vs print booksFollowing on from our article last week eBook Market Share , here we look at E-books vs print books.

It has been well documented that E-books have grown in popularity significantly over the last few years. Research from Pew this year found, that 21% of adults had read a e-book in ...