The importance of brand consistency in digital storytelling


When it comes to content creation, an inconsistent brand personality – whether the inconsistency lies in the imagery and colour schemes used or the messaging and tone of voice – is an absolute no-no. In fact, author Anthony Gaenzle, writing for the Content Marketing Institute, includes it in his list:
Four Pitfalls That Can Kill Your Content Marketing

“Failing to connect the dots to bring brand recognition to your content viewers – no matter the channel – can have a lasting negative impact.”

And yet with team-members across diverse functions being responsible for creating their own pieces of content – and frequently working remotely, physically disconnected from other functions – ensuring the consistency of brand identity can prove challenging. Tools like Experios – that help anybody tasked with any sort of comms to quickly create visually striking content – have been designed to help work-streams flow better, to ease collaboration – and to improve consistency!

For brand personality to be a consistent and recognisable seam, running through all content produced, style guides – that inform all branded elements including fonts, logos, and colour palettes – are a must. Customised templates, that have been created in adherence to these style guides, can then help scale content production and ensure everything published is on-brand. Using Experios, the elements of any publication – fonts, blocks, and pages, for example – can be saved, making it both quicker for the creator to access them again and simpler for those elements to be shared with colleagues.

Need help?
With Experios, anybody tasked with comms can create dynamic and engaging web experiences without designers or developers. The platform is easy to use but our friendly support team is always on hand to help users create impactful and immersive multimedia experiences.
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