What are digital experience platforms?
Digital experience platforms let you create publications that will give each of your readers the richest possible content experience.
A key tenet of creating publications using digital experience platforms is that whatever device your audience chooses for consuming content – from desktop to mobile – they’re offered a rich content experience. And this gives you the greatest possible return on your content creation investment.
Cutting edge interactive content creation platforms allow you to create top quality digital publications from scratch without any design or coding experience. The publications created are responsive, meaning that the content on each page reshapes to suit the device that the reader is currently using.
To build a responsive magazine in the past, you would need a designer to create the look and feel of the publication for each device – desktop, tablet and mobile – before a front-end developer could create each responsive web page. But the new interactive content platforms eliminate the need for that.
With pre-built page components, templates, and layouts, interactive content creation platforms offer hundreds of thousands of possibilities – without anyone having to write a single line of code.
How do interactive content platforms work?
If you’ve ever used online website builders – such as WordPress, Wix or SquareSpace – you will already be familiar with responsive publishing platforms. These publications are outputted in exactly the same way. But you don’t need to worry too much about output files because the platforms automatically package your content into a magazine experience for your readers to effortlessly navigate and enjoy.
Digital experience platforms can be used to create all sorts of content packages from presentations to newsletters, from newspapers to company reports, from white papers to flyers, and from brochures to catalogs. Any content that your company creates can be repurposed into a responsive content experience. Interactive content platforms can even be used to create microsites, perfect for hosting event-specific content.
Manually building responsive content experiences is extremely complex. To create responsive magazines, in the past, content creators had to work with graphic designers and front-end developers to ensure that content worked across 4k monitors, standard monitors, tablets and mobile devices. Content creation platforms automate that historically complex process, making it easy for anyone – without design or coding skills – to create rich content experiences from scratch.
For marketers tasked with content creation
Today’s marketing professionals are under pressure, facing challenging business objectives – especially around content creation – but with limited time to onboard tech. The new platforms are designed to meet the needs of content creators who are looking for a faster and more cost-effective way of getting their content online and in a format that works across all devices. Using a simple-to-use editor, you can simply drag and drop pre-built layouts and components to easily build responsive content experiences.
Designers can use the platforms to create libraries of publication designs for content creators to access and edit. Most large organizations will have a style guide that defines their brand and that – for brand consistency and recognizability – everyone tasked with content creation should follow. You can easily create a ‘Master Style’, in content creation platforms, which can then be applied universally. You can also choose to hide any templates or designs that are not relevant to your needs. When content creators log in, they only see publication templates and components that have been designed specifically for them. Creating a content experience design platform, that’s tailored to your company’s brand, couldn’t be simpler.
For web developers
Interactive content platforms are a great way for web developers to provide colleagues with the pages they need for magazine projects without continually drawing on internal web development resources. By setting-up a library of component, page, and magazine templates – to create project-specific resources for content creators – developers can leverage the platform to ensure all pages conform to business requirements.