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Account-based marketing (ABM) is an account-focused approach to digital marketing that aims to create a personalized experience for each prospect. It builds on top of lead nurturing, then goes deeper ...
It’s Superbowl Weekend! Are you Team Chiefs or Team Eagles? Whether you are an avid fan, or just enjoy the snacks and commercials, Super Bowl Sunday is arguably the biggest sporting event in the US ...
Digital Publishing trends are changing as each year passes and if you are a publisher of online content, you may be wondering which trends to look out for in 2023. With the global pandemic still ...
5 things to consider when deciding in which format to distribute your content on.
In today’s digital world, there are many formats which can be used to publish and distribute content, finding the ...
The smartphone turned 25 last year, and throughout that period, it has had a huge impact in everything we do, from purchasing clothes, to ordering food and even online banking. Consumers are online ...
The digital publishing landscape is dynamic and rapidly changing, and the trends that we have seen transform the industry in the past five years are likely to continue to shape the industry in the ...
Before creating a Content Experience, you firstly need to understand exactly what the term means. A content experience is the flow of a beautifully designed, responsive piece of content that engages ...
The great Bob Dylan once wrote, "The times they are a-changin”. These words very much reverberate around the current situation that the once supreme PDF finds itself in. In an ever-changing world ...
Whitepapers have become a highly valued source of content. These publications are often detailed, in-depth reports on a particular industry, topic or movement. Whitepapers act as trusted, educational ...