5 minute read
Feb 11th, 2014
In business, you have to position yourself where the consumer is; you have to be where they are, the consumer must be able to access your content and services with consummate ease. So where is the ...
Jan 22nd, 2014
There aren’t too many publications that aren’t utilizing the inherent power of the internet by the establishment and maintenance of an online presence, if there is they really should start to ...
7 minute read
Sep 24th, 2013
An essential measure of the strength of a school is its Alumni. Schools with healthy Alumni involvement and support add immeasurable benefits to an institution, from admissions and development to ...
3 minute read
May 22nd, 2013
The fundamental thing all businesses need is customers. To market a magazine to new and existing customers you can use a variety of channels. Try to market the general interests of the magazine in the...
4 minute read
Dec 19th, 2012
These days merely having a good digital publication is no longer enough to be successful in the publishing business. Thus, the introduction of new technology has produced important changes; which in ...
2 minute read
Apr 25th, 2012
Following on from our article last week eBook Market Share , here we look at E-books vs print books.
It has been well documented that E-books have grown in popularity significantly over the last ...
1 minute read
