The title for today’s blog is one which is frequently raised when either format is mentioned, what is the difference between the two formats people ask? Which one do I need? Since this topic is such a frequent question we have decided to explore the differences and the qualities of the two so as to avoid any further confusion. Firstly we will look at each and their definitions, it isn’t really a case of eBook v PDF, more which one is best suited to your needs and what it is you are trying to achieve.
Firstly, most eBooks are assembled using the EPUB and .mobi formats; these methods are particularly well suited to mobile devices because they feature reflowable text. This means that the text in an EPUB will reflow appropriately on a mobile device, no matter what its size. You can make the type larger or smaller, and the text will reflow appropriately. Text will not be cut off at the right margin, and you will not have to scroll horizontally to read the remainder of each line. This makes this particular approach suitable for reading on smaller screens such as smartphones and tablets
PDF’s on the other hand were traditionally static documents used in the business world for technical or business documents, originally developed as a way to convert documents for use within the print publishing industry. PDF’s work well in conjunction with graphic novels, illustrated eBooks, and other such titles with specific formatting. HTML5 technology has transformed how PDF’s can be viewed across devices, those lifeless, static documents can now, through software encompassing HTML5 abilities, include interactive features allied with a larger reach, low cost production and the capabilities of tools in the vein of analytical analysis for all parts of your flipbook make these a marketers dream.
HTML5 allows for responsive content meaning your information can be viewed across devices, publishers can utilize interactive options such as including notes and bookmarks, embedding video and audio and including email and web links to create an experience that is truly interactive and engaging for the reader.