The Role of Visuals in Successful Content Marketing

We use visuals to communicate with friends and family, create memories, and tell our stories. They’re so much a part of our lives that we don’t even think about them until we can’t find the right photo or video for an important project. Visual content has become an essential part of most marketing strategies because it allows businesses to communicate with customers on a deeper level than words alone can convey.

So, how can visuals help your brand connect with customers in ways that words alone cannot? And how can visual assets work together as part of an overall content strategy?

Visual content is everywhere.

It’s easy to understand why: visual content is more engaging, memorable and shareable than text-based content. It also has a higher chance of being shared on social media (50% vs. 10%-20%, according to Hubspot).

Visuals help people connect with your business in a deeper way.

Visuals are more engaging than text alone. We’re visual creatures, so images help us connect with your business in a deeper way. As humans, we remember images better than words (and numbers!).

Visuals can help you tell a story or create a connection with your customers. It’s easier to get your message across in an engaging way when you use visuals like graphs and charts or infographics that illustrate data points clearly and quickly so people understand them more easily than if they were presented using only written language alone

People want to see what they’re buying.

People want to see what they’re buying. They want to know exactly what their purchase will look like in real life, and visuals are the best way to communicate that information.

When you’re selling something online, it’s important to give your customers an idea of what they’re buying before they make a decision. Using photos or videos of your products is one of the best ways to do this because it helps people understand exactly what it is that you have for sale (and whether or not it will work for them).

For example: if someone wants a new coat but isn’t sure which color would look best on them, showing them pictures of different shades can help them make an informed decision about whether or not this item fits into their wardrobe–and saves both parties time by avoiding returns later on down the road!

Visuals show the customer the story behind your product or service.

Your product’s story is important, and visuals are a great way for you to tell a story about what you’re selling, who uses it and how it’s used.

Visuals can show customers:

  • What they’re buying – A picture of the finished product, or even better, a video showing how easy it is to use!
  • Process – How does this work? Here’s our step-by-step guide with pictures!
  • People behind it – Who makes our products? Meet some of our employees in this video clip!
  • Environment where it is used – Where do people use these products at home/work/school etc.? Let us take you there with this 360º picture taken by drone flying above downtown Toronto (the city where we have offices)

Visuals can help you get more engagement on social media posts.

Visuals are a great way to get more engagement on social media. Studies have shown that posts that include images or videos are more likely to be shared, clicked and liked on social media than those without visuals.

Use visuals to tell stories and create a connection with customers that goes beyond words alone

Visuals are an incredibly powerful way to tell stories and create a connection with customers that goes beyond words alone. Visuals can be used to tell stories by illustrating an idea, concept or process in an engaging way. They can also be used to create a connection with customers by showing them what your organization does and how it operates on a day-to-day basis.

For example, if you’re selling clothes online, one of the most effective ways of creating interest in your products is through visual storytelling–showing people how they should wear different items together (or separately) so that they’ll look great when they leave their house in the morning!

Key Takeaway

Visual content is a great way to engage with your audience, and it can be used in a variety of ways. In fact, it’s so important that many companies have started using visual content as part of their marketing strategy. If you’re looking for ways to improve your own marketing efforts enhancing the power of visuals and customer engagement, please get in contact and we can talk through ideas to supercharge your content!

About Experios

Experios is 3D Issue’s all new Content Experience platform that produces stunning responsive digital publications in a magazine type format. Build and design your publications from scratch, publish anywhere and track your performance with a full tracking and analytics package that can link to your Google Analytics so you can always measure the success of your digital content. You can get started with Experios for free today, schedule a demo or start your free trial.