In this blog post we will identify some of the key advantages which exist for Newspapers specifically with regard to digital publishing. Also to be considered will be why moving to digital editions using online magazine software is a good strategy to complement hard copy editions of the content.
Reader Statistics via Google Analytics
Digitally published content offers a significant advantage over hard copy publications in that circulation numbers can mean only so much. Digital editions on the other hand offer an extensive and immeadiate reflection of reader behaviour. No waiting for the complication of statistics and reports. 3D Issue for example allows for the following key indicators:
How long readers spend reading your magazine
How many times readers zoom in on each page
Average number of pages read per visit
Which pages the reader skipped to
Which pages the reader zoomed in on
Which audio files the reader played
Which video files the reader played
Which flash movies the reader played
Which websites the reader visited
What comments the reader forwarded
What addresses the reader sent emails to
What keywords the reader searched for
How often the reader used thumbnail navigation
How many readers used the exit button
How many readers skipped to other editions
How many readers altered the settings
What pages the readers printed
What articles in the contents menu the reader clicked on
From which page the reader initiated the send to friend feature
Where your readers are logging in from
Their browser settings
Total number of readers per issue
Percentage of new readers per issue
Percentage of repeat readers per issue
For a detailed outline on utilizing Google Analytics in 3D Issue see this recent 3D Issue Blog post
The level of interactivity offered by a digital edition offers the potential to create a much more involving experience for the reader. Consider a video clip or YouTube video embedded into an article as opposed to only an image. Readers can listen to audio tracks which may be used for Interviews for example. Options which allow readers to send feedback and comments on the publication whilst also share with colleagues and friends.
Advertising continues to move towards more spend on digital platforms all of which had the capability of creating real results which are easily measured. In 3D Issue Professional and Enterprise it is possible to create reports for advertisers based on clicks on banners or pages of the publication. These figures are good way to keep your advertisers coming back time and time again.
Digital Editions allow for the easy delivery of news immediately. This could represent a very large saving on the amounts spent on delivering hard copy publications. The use of Digital versions also opens up markets which would otherwise have been much more expensive for readers to access.
The provision of a digital edition creates a feeling of satisfaction which we might say is derived from the association with a hard copy publication, as the digital edition offers more for the reader the level of satisfaction increases. So readers are happier and publishers can provide new and engaging content the capabilities offered by digital publishing is creating a completely new arena for the news.
By 3D Issue