5 Key Benefits of White Labelling a Content Creation Platform

Bar graph showing increase with people on elemtns on computer, cheering and money icons. The power of white labelling, how software providers can increase their revenue

In today’s digital world, content is king! Digital content creators are producing more content than ever before for many different outlets and channels; social media, newsletters, email campaigns, brochures, blogs, articles, internal communications, annual reports, websites, landing pages and more. Depending on the business and industry, there are countless different ways to create content, but those who create content successfully are often using various tools available to them to make the content creation process more effective and efficient, and a content creation platform is usually a tool that performs well. 

In this article we will look into what a content creation platform is, who can benefit from one, and how white labeling a content creation platform can benefit digital software providers. 

What is a content creation platform? 

A content creation platform allows content creators to design, create and publish content in one platform for all channels, saving time and resources. There are many content creation platforms available today, each offering various types of editors and functions based on the type of content the user wants to create. For the context of this article, we will look at content creation platforms that allow creators to publish publications like articles, brochures, magazines, catalogs, landing pages, internal communications, annual reports and white papers in a digital format. 

Who can benefit from a content creation platform?

Anyone who creates content can benefit from a content creation platform. It gives content creators the tools needed to design, create and publish content for their own channels in one spot. Offering efficient processes that often include branding tools, easy and intuitive editors, collaborating tools, publishing integrations and analytics, making these platforms a great one-stop-shop for content creators, designers, marketers, social media specialists and more. Today, many of these professionals are currently utilizing tools across different platforms, they could be using one tool for CRM, another for creating social media assets, another for newsletters, another for publishing and scheduling content, and another for their landing pages and website publications. Although each tool offers efficiencies and benefits, could it be better? We think, yes. 

How can a content creation platform benefit a digital software provider?

Digital software providers create and distribute software applications that can be installed and used on computers, mobile devices, or other digital devices. These software applications can perform a wide range of functions, from productivity tools like word processors and spreadsheets, creativity tools for landing pages and content designs, email and CRM systems, learning and education platforms, or even entertainment apps like games and streaming media platforms. As digital software providers are constantly looking for ways to improve their offering and add value for their customers, they may look to add new products and services to their offering.  They may develop their own software applications in-house, or they may partner with other software developers or third-party vendors to offer a broader range of products and services in a cost effective and efficient way, which we will discuss as white labelling the platform.  By partnering with a content platform and branding their product as their own, software providers can expand their offerings and generate more revenue in several ways.

What does it mean to White Label a platform?

When a content creation platform is “white labeled,” it means that the platform is rebranded and customized to match the branding and specifications of that particular company or organization, who can then offer it as a product or service to its own customers under its own name and branding. White labelling a platform can be a game-changer for software providers looking to increase revenue and expand their offerings. This approach allows software providers to brand and sell the platform as their own, enabling them to generate additional revenue streams and grow their customer base.

What are the Benefits of White Labeling a Content platform?

White labeling a content creation platform allows companies to offer a service to their clients without having to develop their own software from scratch. It also allows them to maintain control over the customer experience by branding the platform with their own identity, which can help build trust and loyalty with their customers. 

We will dive into five of the top benefits for a digital software provider to partner and white label a content creation platform:

Increased revenue opportunities

White Labeling a content creation platform can help software providers create additional revenue streams through various strategies such as upselling, cross-selling, price optimization, and improving customer retention. Adding a new service or platform allows companies to enter into new or previously untapped or underserved markets and customer segments. By offering a new service that is in high demand, they can attract new customers to their existing platform by adding a more complete or robust package, and upsell their current customer base.  By branding and selling the content platform as their own, they can charge a premium for the service, maximize the potential of their offerings and generate additional revenue without incurring significant development costs.

By providing a comprehensive suite of services that meets all of their customers’ needs, software providers can increase customer retention and loyalty, which in turn can lead to more revenue over time.

Provides a seamless customer experience

White labelling a content creation platform can provide a seamless customer experience by allowing businesses to customize the platform to match their brand identity and integrate it into their existing workflow. This means that customers can create, edit, and publish content using a platform that looks and feels like it was created specifically for their brand. The platform can also be optimized for the customer’s needs, making it easier and more intuitive to use. This creates a more personalized and efficient experience for the customer, which can lead to increased satisfaction and loyalty. Additionally, with a white-labelled platform, customers can access all the features and functionalities they need from one central platform, eliminating the need to switch between different tools and systems, further improving the customer experience.

Enhanced brand recognition

Another key advantage of white labelling is the ability to build brand recognition and loyalty. By creating a cohesive and consistent brand experience across all products and services, software providers can increase the visibility and awareness of a brand among its target audience, which builds trust and loyalty in their brand and image, and in turn promotes their brand in different segments and enhances the integrity.  By creating a strong brand identity and consistently delivering a high-quality product or service, companies can build trust and credibility with their customers, which can ultimately translate into long-term business success. Read about how Experios Styles can always ensure your brand integrity. 

Offers a competitive advantage

White labelling a content platform can help software providers stand out in a crowded market. By offering a unique and comprehensive suite of services, they can differentiate themselves from competitors and attract new customers. This can be especially beneficial for software providers that operate in highly competitive industries or niches, and can entice customers to come to their platform for added services others are not providing. Having a sustainable, long term competitive advantage allows a company to differentiate itself from its competitors and to establish a strong position in the market. 

Reduces resources 

Partnering with a content creation platform can help software providers to save time and resources. By outsourcing content creation and management to a third party, they can focus on other aspects of their business, and allow the experts of the third party platform to control and maintain its platform. It also allows the organization to add additional products without the costs and resources associated with developing a platform from scratch, like researchers, developers, testers, designers and operations. This can help to streamline their operations and increase efficiency, and offers additional product offerings to their clients at a reduced cost and reduced development resources. 


White labelling a content platform means rebranding and customizing a third-party software to match a particular company or organization’s branding and specifications, so they can offer it to their own customers as a service under their own name and branding. This can be a powerful tool for software providers looking to increase revenue, improve their offering, add value for their customers, and grow their business. Additionally, partnering with a company to white label an existing platform instead of building their own, will give the organization these key benefits and also save time and resources which allows them to build long-term success and grow their business.

About Experios

Experios is 3D Issue’s all new Content Creation Platform that produces stunning responsive digital publications in a magazine type format. Build and design your publications from scratch with our unique drag and drop editor, publish anywhere even on your own domain, and track your performance with a full tracking and analytics package that can link to your Google Analytics so you can always measure the success of your digital content. You can get started with Experios for free today, schedule a demo or start your free trial.