The Art of Creating Digital Magazines: Design, content and distribution

The Art of Creating Digital Magazines: Design, content and distribution
As the world becomes increasingly digital, more and more readers are turning to online magazines to get their fix of news, entertainment, and lifestyle content. But digital magazines encompass more ...

8 minute read

The Threat of AI in the Creative Industry

The Threat of AI in the Creative Industry
Artificial intelligence (AI) has become an increasingly ubiquitous presence in our lives, from virtual assistants to self-driving cars. While many people view AI as a positive force for innovation and...

13 minute read

5 Tips to excel at Account Based Marketing (ABM)

5 Tips to excel at Account Based Marketing (ABM)
Account-based marketing (ABM) is an account-focused approach to digital marketing that aims to create a personalized experience for each prospect. It builds on top of lead nurturing, then goes deeper ...

5 minute read

What is ChatGPT and how can it be leveraged in marketing?

What is ChatGPT and how can it be leveraged in marketing?
Probably the hottest tech in the world at the moment is ChatGPT, which is currently running as a free service at a cost to the company of $4 million per month.  You can be guaranteed  that a ...

10 minute read

The Impact of Mobile on Digital Publishing

The Impact of Mobile on Digital Publishing
The smartphone turned 25 last year, and throughout that period, it has had a huge impact in everything we do, from purchasing clothes, to ordering food and even online banking. Consumers are online ...

6 minute read

How insurance companies can drive leads with content marketing

How insurance companies can drive leads with content marketing
All businesses, regardless of their industry, size or customer base should be investing in marketing. The insurance industry, despite being considered a commodity at times,  is no different.  One of...

8 minute read

Content experiences 101: How to get started creating engaging content

Content experiences 101: How to get started creating engaging content
When planning content, we all want to see returns, high engagement levels and conversions. But you should also want your consumers to experience your company. You want to take your audience on a ...

5 minute read

Move over Powerpoint, it’s time for content experiences

Move over Powerpoint, it’s time for content experiences
Powerpoint has been around, and prominent in businesses, education institutions, and even on personal computers and homes for decades. It is simple, easy to use and gives a relatively clean end ...

9 minute read

How Content Experience Platforms can elevate the Tourism Industry

How Content Experience Platforms can elevate the Tourism Industry
The content experiences industry has been doubling in size every year since 2016, with more and more companies seeing and leveraging the power of content experience solutions.  I have been working in...

14 minute read

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