What is ChatGPT and how can it be leveraged in marketing?

What is ChatGPT and how can it be leveraged in marketing?
Probably the hottest tech in the world at the moment is ChatGPT, which is currently running as a free service at a cost to the company of $4 million per month.  You can be guaranteed  that a ...

10 minute read

5 Digital Publishing Trends to Keep Your Eye on in 2023

5 Digital Publishing Trends to Keep Your Eye on in 2023
Digital Publishing trends are changing as each year passes and if you are a publisher of online content, you may be wondering which trends to look out for in 2023. With the global pandemic still ...

6 minute read

10 Steps to Create a Strong Content Marketing Strategy 

10 Steps to Create a Strong Content Marketing Strategy 
Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media (Mailchimp). In today’s world, ...

7 minute read

PDF vs ePub vs mobi vs Responsive magazines

PDF vs ePub vs mobi vs Responsive magazines
5 things to consider when deciding in which format to distribute your content on. In today’s digital world, there are many formats which can be used to publish and distribute content, finding the ...

11 minute read

The Impact of Mobile on Digital Publishing

The Impact of Mobile on Digital Publishing
The smartphone turned 25 last year, and throughout that period, it has had a huge impact in everything we do, from purchasing clothes, to ordering food and even online banking. Consumers are online ...

6 minute read

Digital Magazine Publishing Trends in 2023

Digital Magazine Publishing Trends in 2023
The digital publishing landscape is dynamic and rapidly changing, and the trends that we have seen transform the industry in the past five years are likely to continue to shape the industry in the ...

10 minute read

How insurance companies can drive leads with content marketing

How insurance companies can drive leads with content marketing
All businesses, regardless of their industry, size or customer base should be investing in marketing. The insurance industry, despite being considered a commodity at times,  is no different.  One of...

8 minute read

5 Content Distribution Channels to increase your readership

5 Content Distribution Channels to increase your readership
Whether you’re a blogger, business owner, or marketer, getting your content seen by the right audience is crucial. You spend time and resources on strategy, planning content, designing it and ...

5 minute read

4 Key Metrics to track in your content marketing strategy

4 Key Metrics to track in your content marketing strategy
As we come to the end of 2022, many of us are reflecting on our marketing strategies of the last 12 months. What has worked well? What could have been done differently? And what needs improvement?  ...

6 minute read

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