“MY STAFF COULD CREATE A PUBLICATION WITHIN HOURS RATHER THAN SPENDING AN ENTIRE WEEK DOING IT”
The Company
Shutter Magazine is one of the leading professional photography magazines on the planet! With over 89k subscribers, you are among your peers in your thirst for quality knowledge and education. What makes them different? Their contributors are plugged into the industry, they are leaders in the industry. They understand running a photography business.
The Problem
“The main driving force behind the creation of behind the shutter digital magazine was the need for the inclusion of multi-media within our publications. Competitors were starting with print and simply duplicating this into digital” said Sal. “This to me wasn’t what a digital publication should be, multi-media had to mean multi-media.”
The Solution
“Sal found the other solutions he tried “were clumsy in comparison with their attempts to integrate video and multi-media”, this was a facet of the digital media domain that Sal, correctly so, wasn’t willing to concede any ground with. Sal wanted the best possible platform to showcase his premium quality multi-media offerings which are sprinkled liberally throughout the publication, a feat which 3D Issue managed with aplomb.”
The Result
“A browse through Shutter Magazine yields not only a visually stunning publication brimming with quality content, but one which is ably supported throughout by the inclusion of advertisements which are linked directly to their home sites through hyperlinks within their content, a fact which is sure to be a strong selling point with advertisers. That and the 89k readership of course!”