Archive for May, 2010
3 steps to making the most out of your digital editions
28 May 2010
As digital publishing technology is evolving and new platforms/devices continually emerging, publishers have become increasingly attracted to the opportunity to create digital editions. These digital versions boast a whole host of extras that can further engage the audience and ultimately enable publishers and marketers to make the most of their publications.
1. Embrace the digital community and interaction
We are in a sharing, social culture. Times are very different to the once ‘one to many culture’ communication channel – we can no longer expect communications to be one way. Blogs, reviews and social media are platforms where publications can be openly shared, recommended, rejected and reviewed. Accepting the digital community and becoming involved, listening to what is being said and embracing this channel is a must.
Publishers can start to encourage interaction with their readers from monitoring/contributing to blogs and using interaction tools within the digital edition. Within the digital edition publishers could place email or comments links at the end of articles to generate feedback. Adding a suggestion email link so readers can suggest articles or features of interest for inclusion in future editions or allowing readers to ‘send to a friend’ are other simple interaction tools. Earlier this week we wrote a blog giving simple steps to integrate a social widget to you site which could show visitors live feeds of reviews of your digital publication.
Using Twitter to market your digital editions
26 May 2010
Twitter has become one of the most important marketing channels for publishers. Consumers want to learn about new material, reviews and recommendations from people that share common interests -Twitter has become the perfect platform for this type of engagement.
Twitter can be integrated into your marketing activity for your publications through a number of ways, integration to your website is one of these ways.
3D Issue to launch iPad compatible version!
20 May 2010
The market is buzzing with the talk of the iPad and what it will do for the publishing industry. We picked one up last month to check it out and have to admit – we are hooked! The engagement experience with this device is phenomenal.
It has been well documented that the Apple iPad cannot run Flash which is the key technology behind most page-turning digital magazines. Version 3.5 will enable customers to convert pdf files into a digital format in its traditional format as well as a format that is readable across multiple platforms including, but not exclusively the iPad.
So, are digital magazine Apps selling on the iPad?
19 May 2010
With the much anticipated iPad launch in April, figures are now beginning to surface, highlighting the sales performance of magazine App sales for the device.
A recent news post from Digital trends has reported that just 365 copies of GQ magazine have been sold on the Apple iPad – much lower than their expectations. Digital tends however say “GQ publisher Condé Nast is unfazed by the poor sales and will also soon be debuting Glamour, The New Yorker, Vanity Fair, and Wired magazines on the iPad.”
