3D Issue Blog, digital magazine and publishing news

23 February 2010

1. Complete the SEO information in 3D Issue Manager
In the first window of 3D Issue Manager where you upload your pdf(s) you will find the ‘SEO info’ area. By selecting this, you can enter your key meta data which 3D Issue will then apply to the whole digital publication. The information that can be entered here is:

Title
This area is one of the most important to enhance your search rankings, it is displayed in the title area of the web browser and in the search results as the most important piece of information available to searchers. The title should be relevant and accurate to the industry/topic and no more than 120 characters

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19 February 2010

Once your publication is digitised and viewable, it is really important to track how successful  the publication is. How

is the magazine performing? Is it attracting the right person/your target audience?

3D Issue has an integration feature allowing you to generate FREE market validated statistical reports on their digital magazine readers.  By simply entering in your Google analytics ID in the software, your publication will automatically feed the statistics to your Google and record all interactions that a user has had with your flash magazine.

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16 February 2010

Here at 3D issue we speak to a number of different businesses each day. A topic that often arises is the motives for moving away from high volume print runs to a growing digital reading solution. In this blog post we list the top reasons we are hearing for moving towards digital in favor of the more traditional print.

Readers’ habits and experience
Today readers look for short, sharp, relevant information that can be accessed on the go.  Readers now expect more from articles – it is no longer enough for the reader to read an article and move on to the next, they may now want to  link to another related article, view a video clip of the article and then share the experience with co-workers or friends. (more…)

5 February 2010

1. Familiarize yourself with the software

If you are new to creating digital publications, take some time to determine what the possibilities could be. Create a couple of test publications and then put yourself in the position of your reader. Find out the extent of the functionalities on offer, establish the features that could work well for your publication. The more familiar with the software and its capabilities, the better your publications will be!

2. Download speed versus quality

When creating a digital publication to be viewed online there are some important factors to consider to get a happy medium between the file size of your publication which effects the download speed the reader will experience, and the quality of your digital version. (more…)

5 February 2010

As digital publishing software becomes more readily available and easy to use, many companies are looking at the option of bringing their digital publishing in house instead of out-sourcing the function.

1. Reduce costs

The costs that can be saved through bringing your digital publishing in house are significant. Printing and distribution costs plummet as your publication takes its place online, and agency costs are a minimized as you convert your pdfs into digital editions yourself through an easy to use, step by step software solution. (more…)

We have all embraced technology in one form or another over the revolutionary years of I.T.  Granted, we are past the peak, the dot-com years, however as technology progressively develops, new opportunities present themselves for the business world.  It is not necessarily sector-specific however we cannot hide from the fact that technology and especially digital publishing is ever more making its way into the printing world.

The New York Times recently revealed that last quarter a staggering 23.5% of (more…)

A mass expense for any publishing house is market research.  Finding out what makes your readers tick, is top of the list for any publication.  After all if you didn’t know what your readers wanted then you are not likely to be running a successful publication.  We all want to be top of the pile, leaders in our market.

Once our publication leaves the shop shelves we have no way of knowing how that ordinary client will interact with the publication.  Will they skim through the pictures, will they read the first couple of pages and then forget about the rest, will they come back to it at a later stage, will they only read their regular pieces, or will they only read a particular cover story that has caught their eye?  Wouldn’t it be great to be a fly on the wall? (more…)

In a time were every week we read of one or other publishing press closing its factory doors for the last time it is ever more important to stay alert and remain one step ahead of the market.  More and more publishers are seeking ways and means of going digital and posting their publications live online.  So how do you take the first step? And how can social media help?

All we can say is that going digital with your publications can be done today and have implications that last a lifetime.  What I am saying is that in a competitive market it is now easier than ever to get what you want when you want.

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