Archive for the ‘Content’ Category
Digital editions pre-launch checklist
19 August 2010
We are often asked by marketers, publishers and business using 3D Issue to create their digital publications if we have any tips or advice of what to consider, so here we’ve put together our list of checklist items that should be taken into account pre-launch.
Checked previous issues’ analysis?
The analytics feature can give you invaluable information on the performance of your publications. It’s always a must to check the data in these analytics reports as you can then understand your readers better – what did they find interesting, what articles were sent on to their networks, which videos were most watched etc… Armed with this information you can ensure that the next issue is tailored more to their likes.
News Corp to launch new digital newspaper for iPad
16 August 2010
News Corp. is set to launch a new national newspaper which will be distributed on mobile devices, via a paid for App according to a recent LA Times article.
It is believed that the new digital newspaper is likely to compete with the other national publications including USA Today and The New York Times and will be marketed towards those readers wishing to consume their news ‘on the go’.
This latest news may not come as a great surprise to many, and has perhaps been on the cards since Rupert Murdoch CEO, News Corp. voiced his opinions for the potential success of the iPad recently “We’ll have young people reading newspapers,” he said during a recent conference call. “It’s a real game changer in the presentation of news.”
A new Online Men’s Magazine for Microsoft? They’re ‘On it’
13 August 2010
It’s been reported that on 4th August 2010, Microsoft filed a trademark application for the name “ONIT,” which has been described as a “An Internet website portal featuring information of general interest to men.” The portal will focus on providing “information in the field of entertainment, sports, fitness, recreation and leisure activity.”
This is not the first time Microsoft has delved into online magazines, Glo and WonderWall are other recent online magazine sites launched by Microsoft. They recently declared that the lifestyle sector is clearly one of their most popular categories on MSN reaching more than 8.2 million unique users a month.
Digital Publishing approaches to Apple’s ban on nudity
12 August 2010
Steve Jobs and the iPad’s rules of ‘no to nudity’ has been well documented this year, first there was the removal of 5000 apps from the from the App Store, including many that were claimed to feature “overtly sexual” content. Then there was the famous exchange of words via email between Jobs and Valleywag’s Ryan over “Freedom from porn”.
Steve Jobs has stated “If we find these apps contain inappropriate material we remove them and request the developer make any necessary changes in order to be distributed by Apple.”
Now as more Publishers look to make their content available on the iPad we’re looking into the various approaches publishers are taking….
Is Digital publishing under threat from Social Magazines?
9 August 2010
Over the last few weeks I have been watching the rise of social magazines or ‘sozines’ with great interest. For any of you who are not familiar with social magazines, they are dynamic publications that are populated based on a readers preferences rather than the content that the publishers decides to insert into that issue of the magazine.
A ‘SoZine’ is a publication that is of that moment, dynamic, updated on every launch . A digital publication or digital edition is an online recreation of a print publication, in which the content is (normally) static or fixed. (more…)
How to: monitor and measure your publications on the social web
5 August 2010
So you’ve set up your Facebook and Twitter accounts, you’re tweeting and posting away but…… not exactly sure if anyone is listening. Is what you’re talking about of interest to your networks? Are your posts / tweets being forwarded on to your networks’ networks? There are probably people talking about your publications right now providing valuable reader feedback (positive or negative) that perhaps you are not aware of?
When publishers implement Social Media activity there is sometimes an initial period of confusion and doubt about what and how to measure, what metrics and results to record and track.
Digital Newsstands in the Sky?
4 August 2010
It seems that nobody can hide from the digital publishing revolution. It now appears that airlines could emerge as a serious contender in getting your publication in the hands of your targeted consumer base, especially for publishers in the travel industry.
Singapore Airlines announced yesterday that they are to replace their in-flight print magazine with a digital edition that can be viewed through their in-flight entertainment system. The airline has a total of 3 magazines: SilverKris, KrisShop and KrisWorld, all of which will be made available through their in-flight monitors. Not only will it save the airline the cost of printing the physical magazine but they will also save on overall weight and fuel expenses.
Digital Publishing: NY Times fights back against content scooping
3 August 2010
The New York Times has long been the leader of innovation in digital publishing, no more so than with their Times reader application, an app they developed in conjunction with Adobe showcasing the functionality & possibilities that Adobe Air offers publishers. We have been discussing over the last couple of posts about the new self-titled ‘future of newspaper’ applications that seem to be hitting Apple’s iPad app store with such fanfare.
The issue for most content owners is the methods they use to collect content. A lot of these applications are using RSS feeds as anchors to detect the main content in the links associated with the feeds. These applications are then scooping that content from that site and are determining how much content to display in their automated digital editions before providing a link to the article on the publishers website.
Are ABC audits needed for digital editions?
28 July 2010
After concerns were raised that publishers were excessively promoting the use of their digital editions to fatten up their circulation figures, ABC have decided to further define their definition of a digital newspaper edition.
While the digital editions phenomenon has been around for a number of years, the arrival of the iPad has catapulted digital editions into the limelight. What is concerning advertisers is that some newspapers are showing increases of 70% over a one year period.
Under the new regulations if a newspaper has a paid for print edition, in order to have the circulation figures from their digital editions added to their overall circulation figure then the publisher will have to provide proof that digital readers paid to read the digital edition.
Digital Publishing: A war is coming
27 July 2010
In any gold rush, there are always ones that knocked over or forgotten about in the rush. And in the race to monopolize the ebook sales channels it looks like traditional publishers will be pushed to the side. This was highlighted last week by the Wylie Agency’s announcement that they are to sell eBook editions of its modern classics exclusively through Amazons kindle store.
The Announcement (which was made at the launch of Odyssey , a new digital-only imprint set up to publish beautiful and digitally native eBook editions of some of the modern literary classics that TWA represent) has drawn severe criticism from their peers, no more so than Random House who also publish titles by the same authors. Upon hearing the news they forwarded a letter to the Amazon challenging their right to even sell the titles which are meant to be “subject to active Random House publishing agreements”.
