Archive for the ‘3D Issue’ Category
4 top tips for measuring marketing material success
7 September 2010
We often hear from customers that a key driver for going digital with their publications is because of the difficulties in measuring the performance and success of print material. Marketing teams are often required to demonstrate the impact of marketing activities, this is extremely difficult with printed catalogues and brochures, as once distributed who knows what happens to them.
So if you are looking to create digital editions here are some top tips…
A few usability tips for digital magazines
1 September 2010
When putting together the layouts and design of your digital magazine, there are some typical behaviours and usability issues that your readers may have adopted which you should consider and take into account at the design and creation stage. Although digital magazines are on the rise and becoming ever more popular they could still be a relatively new concept to your audience… so these few tips can help improve your end readers’ experience…
Test and adapt
Its a great idea to test out layouts and gain reader feedback, if you have a feature article or call to action that needs to be prominent in the publication try different placements, and see which placement gets found and responded to the most.
4 tips to get more subscribers to your digital magazine
30 August 2010
Many of our customers use their website as a medium to sign up new subscribers for their digital magazines and newsletters. We’ve been looking into what makes a successful landing page as it is here where the reader can too often back away and not complete the process of signing up. So what makes a good landing page and how can you optimize this page to convert more visitors into subscribers? Here’s a few of our top tips….
1. Be clear and concise
Clarity is very important, on the landing page you need to let the reader know exactly what signing up will entail. Will they receive a monthly magazine, weekly newsletter? Ensure you give the reader two to three key reasons why they would benefit receiving this digital edition. Too often visitors to a landing page will turn away as it is not clear what is on offer.
VIDEO How to: Upload your Digital Magazines
25 August 2010
The 3D Issue software allows you to create and then host your own digital magazines. This allows you to have complete control of what and when you publish without reliance on third parties.
We are often asked ‘how’ to upload digital magazines to a website and if this is a complicated process. It is actually a very quick and easy process and we’ve put together this short video showing you a demonstration of uploading a digital magazine to a website. If you want more details about hosting solutions and what to look for check out this previous post.
This demonstration shows the Professional Windows version, however the Lite versions and the Professional Mac all follow the same uploading steps.
Digital editions pre-launch checklist
19 August 2010
We are often asked by marketers, publishers and business using 3D Issue to create their digital publications if we have any tips or advice of what to consider, so here we’ve put together our list of checklist items that should be taken into account pre-launch.
Checked previous issues’ analysis?
The analytics feature can give you invaluable information on the performance of your publications. It’s always a must to check the data in these analytics reports as you can then understand your readers better – what did they find interesting, what articles were sent on to their networks, which videos were most watched etc… Armed with this information you can ensure that the next issue is tailored more to their likes.
Where to host your digital magazines?
6 August 2010
At 3D Issue we often get enquiries from new and existing customers about web hosting. As the 3D Issue software is a solution rather than a service our customers create and then host their own digital magazines. So what should customers look out for when selecting a hosting provider? and how can they find the right host for all the 3D issue digital magazines produced using our software?
The size of your digital publication is will depend on the content within the edition; so the number of pages, videos, audio clips etc.. will all go towards the final file size, the more content you have in your publication the larger the end result will be and the longer it will take your users to open the digital edition to view. Always remember by altering the “DPI” and “Image quality” to a lower setting you can lower the demand on the end user’s server.
4 creative ways to cut your digital publishing costs
5 July 2010
Its seems that every day we are been bombarded with news of print publications ceasing to exist, collapsing under the fall of advertising revenue in print editions and ever growing costs. Some companies seem to be taking dramatic steps to cut down their costs by taking advantage of a growing number of outsourcing techniques:
1. Writing
Publishers are now availing from a number of growing services that provide them with an arsenal of articles covering every topic imaginable that have been proof read and fact-checked. One such company is Demand Media, who have about 7,000 freelance writers on their books where they pay between 5 to 15 dollars per article. Demand Media are owners and digital publishers of websites of a slew of websites such as eHow.com, livestrong.com and cracked.com. While most content is created for their sites, they are now crossing over to traditional publishing by licensing their content to mainstream publishers. In 4 years they have gone from a handful of websites to a global team of freelance creators who produce thousands of articles a day. The company was co-founded by Richard Rosenblatt, best known as the CEO of Intermix media, owner of MySpace, when they sold the company to NewsCorp for $580m.
The iPad continues success and reaches 3 Million in 80 days
23 June 2010
The success story of the iPad continues this week after Apple announced yesterday the iPad has now reached 3 Million sold – in just 80 days.
Since the launch of the iPad, Apple have seen demand exceed all expectations. Steve Jobs announced on the 3rd May “One million iPads in 28 days — that’s less than half of the 74 days it took to achieve this milestone with iPhone,” said Apple CEO Steve Jobs. “Demand continues to exceed supply,” he claimed, “and we’re working hard to get this magical product into the hands of even more customers.”
This incredible rate did not slow down, as became evident 28 days later on 31st May when it was announced that the 2 million mark had been reached and the device was about to be shipped to Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the UK. This has since accounted for a faster escalation in sales which has resulted in yesterday’s announcement of now 3 million iPad sold.
Add market leading ad designs to your print & digital editions
14 June 2010
Last week I sat in on a talk with serial entrepreneur Jerry Kennely. Jerry was the founder of StockByte and StockDisc. Companies which he sold to Getty Images for $135 million in 2005.
Jerry spoke about tweak.com which they launched last week. Tweak is a tool that will allow any business large or small to get access to stunning advertisements that users can customise online before downloading the high resolution advert and forward to their publisher.
The company have spent five years researching the techniques that are been used by the major design departments in the print industry.
Wired’s iPad sales about to overtake its print sales
9 June 2010
A couple of weeks ago, we talked about the soft landing that GQ Magazine had with the iPad, only selling 365 copies of its magazine. There had been a lot of hype about the iPad and how it would revolutionize the magazine industry. The weak sales of GQ seemed to pour water on that flame.
That was of course until Wired exploded onto the scene last week with their iPad release, funnily enough designed using an adobe platform. Wired’s Editor-in-Chief Chris Anderson said that the sales of the iPad version will soon surpass newsstand sales of the magazine itself with 73,000 purchases in the nine days.
So that would mean that based on Apple’s figure of 2 million iPads sold that 1 in every twenty seven iPad owners downloaded a copy of the Wired edition. Even if Apple are taking 30% of the sale price ($4.99), Wired should have still grossed $250,000 from 9 days and that’s not even counting advertising. Even If the sales of that issue don’t exceed the print version, I wonder how their net profits compare??
