Archive for the ‘Going digital’ Category
A true competitor to the iPad? The Samsung Galaxy Tab…
2 September 2010
Previously in our blog we’ve published information about the iPad and competitors that are due and have already been launched. The latest news is today Samsung Electronics Co have announced the launch of the Samsung GALAXY Tab. A statement from the company have announced the Samsung GALAXY Tab will be launched in Europe in mid September, and in other markets including Korea, the US and Asia in ‘coming months.’
“Samsung recognises the tremendous growth potential in this newly-created market and we believe that the Samsung Galaxy Tab brings a unique and open proposition to market,” says the press release
A few usability tips for digital magazines
1 September 2010
When putting together the layouts and design of your digital magazine, there are some typical behaviours and usability issues that your readers may have adopted which you should consider and take into account at the design and creation stage. Although digital magazines are on the rise and becoming ever more popular they could still be a relatively new concept to your audience… so these few tips can help improve your end readers’ experience…
Test and adapt
Its a great idea to test out layouts and gain reader feedback, if you have a feature article or call to action that needs to be prominent in the publication try different placements, and see which placement gets found and responded to the most.
4 tips to get more subscribers to your digital magazine
30 August 2010
Many of our customers use their website as a medium to sign up new subscribers for their digital magazines and newsletters. We’ve been looking into what makes a successful landing page as it is here where the reader can too often back away and not complete the process of signing up. So what makes a good landing page and how can you optimize this page to convert more visitors into subscribers? Here’s a few of our top tips….
1. Be clear and concise
Clarity is very important, on the landing page you need to let the reader know exactly what signing up will entail. Will they receive a monthly magazine, weekly newsletter? Ensure you give the reader two to three key reasons why they would benefit receiving this digital edition. Too often visitors to a landing page will turn away as it is not clear what is on offer.
Why are digital readers reading more?
26 August 2010
2010 has seen a great deal of statistics and trends being released about digital media and publishing. We’ve read with great interest the developments in reader habits and behaviour as digital publishing surges.
What is interesting aside from the figures of growth is that digital reading has made us enjoy reading again. Amazon, reported that customers buy 3.3 times as many books after buying a Kindle. Whether this figure is enhanced in the early days due to the novelty factor of readers having a new gadget is not known, only time will tell. Another finding published on Fast Company seems to complement this figure by finding that 40% of ebook reader owners read more than they did prior to their purchase. So why?….
VIDEO How to: Upload your Digital Magazines
25 August 2010
The 3D Issue software allows you to create and then host your own digital magazines. This allows you to have complete control of what and when you publish without reliance on third parties.
We are often asked ‘how’ to upload digital magazines to a website and if this is a complicated process. It is actually a very quick and easy process and we’ve put together this short video showing you a demonstration of uploading a digital magazine to a website. If you want more details about hosting solutions and what to look for check out this previous post.
This demonstration shows the Professional Windows version, however the Lite versions and the Professional Mac all follow the same uploading steps.
Seth Godin to move on and away from ‘traditional’ publishing
23 August 2010
Seth Godin, the well known and bestselling author and marketing guru, has spoken out about his future plans for publishing, and in particular his move away from ‘traditional publishing’.
Godin has written 12 influential books including bestsellers ‘Permission Marketing‘, ‘Purple Cow’ and ‘Tribes’ he is also no stranger to digital ebooks…. Seth’s ebooks including free ebook ‘Unleashing the Ideavirus’ are among the most popular ever published.
Seth announced today in a blog post “Linchpin will be the last book I publish in a traditional way.” Seth says he has been seeking and sharing thoughts about the future of publishing with various industry experts this year in order to come to plan for his publishing future. He says ‘It’s been years since I woke up in the morning saying, “I need to write a book, I wonder what it should be about.” Instead, my mission is to figure out who the audience is, and take them where they want and need to go, in whatever format works, even if it’s not a traditionally published book.’
Digital editions pre-launch checklist
19 August 2010
We are often asked by marketers, publishers and business using 3D Issue to create their digital publications if we have any tips or advice of what to consider, so here we’ve put together our list of checklist items that should be taken into account pre-launch.
Checked previous issues’ analysis?
The analytics feature can give you invaluable information on the performance of your publications. It’s always a must to check the data in these analytics reports as you can then understand your readers better – what did they find interesting, what articles were sent on to their networks, which videos were most watched etc… Armed with this information you can ensure that the next issue is tailored more to their likes.
News Corp to launch new digital newspaper for iPad
16 August 2010
News Corp. is set to launch a new national newspaper which will be distributed on mobile devices, via a paid for App according to a recent LA Times article.
It is believed that the new digital newspaper is likely to compete with the other national publications including USA Today and The New York Times and will be marketed towards those readers wishing to consume their news ‘on the go’.
This latest news may not come as a great surprise to many, and has perhaps been on the cards since Rupert Murdoch CEO, News Corp. voiced his opinions for the potential success of the iPad recently “We’ll have young people reading newspapers,” he said during a recent conference call. “It’s a real game changer in the presentation of news.”
What type of people read digital publications on the iPad?
10 August 2010
Sideways, the first magazine exclusively designed and written for the iPad, recently surveyed readers as part of the Magazine’s July Issue (June 2010 was the debut issue) and garnered an impressive 20 percent response rate with 93 percent completion rate. Sideways takes full advantage of the iPad’s capabilities to present stories that are immersive and engaging in ways that print alone is not.
Many of the survey responses were in line with the typical early adopter demographic. Results include the following: (more…)
Where to host your digital magazines?
6 August 2010
At 3D Issue we often get enquiries from new and existing customers about web hosting. As the 3D Issue software is a solution rather than a service our customers create and then host their own digital magazines. So what should customers look out for when selecting a hosting provider? and how can they find the right host for all the 3D issue digital magazines produced using our software?
The size of your digital publication is will depend on the content within the edition; so the number of pages, videos, audio clips etc.. will all go towards the final file size, the more content you have in your publication the larger the end result will be and the longer it will take your users to open the digital edition to view. Always remember by altering the “DPI” and “Image quality” to a lower setting you can lower the demand on the end user’s server.
