Archive for the ‘Uncategorized’ Category
US newspaper Ad revenue falls again but digital is still climbing.
Figures were released yesterday by the Newspaper Association of America that show that newspaper advertising revenue has fallen by nearly 6 percent in the second quarter of this year, making it a straight decline for the last 4 years (16 quarters). A ray of hope though is that the pace of the decline is slowing down. In the first quarter, Ad revenue fell by 9.7 percent and by 23.7 percent in the first quarter of 2009.
Print Ad revenue has fallen by 11.42%, 25.63%, 28.95% and 30.15% in the last 4 quarters.
It’s not all bad though. Online revenue is on the up. The NAA said print advertising revenue fell 7.62 percent to 5.6 billion dollars in the second quarter while online ad revenue rose 13.9 percent to 743.9 million dollars.
VIDEO How to: Upload your Digital Magazines
25 August 2010
The 3D Issue software allows you to create and then host your own digital magazines. This allows you to have complete control of what and when you publish without reliance on third parties.
We are often asked ‘how’ to upload digital magazines to a website and if this is a complicated process. It is actually a very quick and easy process and we’ve put together this short video showing you a demonstration of uploading a digital magazine to a website. If you want more details about hosting solutions and what to look for check out this previous post.
This demonstration shows the Professional Windows version, however the Lite versions and the Professional Mac all follow the same uploading steps.
Digital Newsstands in the Sky?
4 August 2010
It seems that nobody can hide from the digital publishing revolution. It now appears that airlines could emerge as a serious contender in getting your publication in the hands of your targeted consumer base, especially for publishers in the travel industry.
Singapore Airlines announced yesterday that they are to replace their in-flight print magazine with a digital edition that can be viewed through their in-flight entertainment system. The airline has a total of 3 magazines: SilverKris, KrisShop and KrisWorld, all of which will be made available through their in-flight monitors. Not only will it save the airline the cost of printing the physical magazine but they will also save on overall weight and fuel expenses.
Do Paywalls work?
20 July 2010
In June the British newspaper The Times launched a pay wall where it would
charge readers £2 for a weeks subscription or £1 for a one day pass to their two main websites www.thetimes.co.uk and www.sundaytimes.co.uk. These websites on average receive 1.2 million visitors daily. Rupert Murdoch, CEO of News Corporation (its parent company) called it a “defining moment for Journalism”. To launch this they provided visitors with a free trial to test it out the digital edition versions of their print counterparts.
Now these figures have come in so we can see for the first time if their pay-wall strategy paid off.
(Figures obtained by BeehiveCity)
- 150,000 people registered for The Times and Sunday Times websites
during the free trial period - 15,000 signed up for the payment plan after the trial had expired
- 12,500 people paid for the iPad version of the times app
