Time Explain Re-Invention of the Book to Digital Versions

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ebook to digital version Ben Bajarin’s article on “Reinventing the Book for the Digital Age” explored the brilliance of using digital publishing to blow the cobwebs off dusty old paper editions to create a better reader experience. Ben’s article cruises through a world of imagination and wonder exploring the learning potential enhanced books can provide for both children and adults. Ben’s article helps us to appreciate how beneficial it can be ...

Time Inc. Publishers Increase Native Advertising

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time inc. publishingTime Inc. Publishing have released details of plans to increase its native advertising offerings through an expanded partnership with Sharethrough, according to a recent article by MediaPost.

The article describes how native ad posts from Sharethrough, which maintains a large portfolio of native ads for publishers, will now appear on Web and mobile properties for Time Inc. titles Real Simple, Health and People.More and more ...

Has the Evolution of eBooks Reached a Halt?

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iPad ebooksFollowing the dramatic increases seen in digital publishing in recent years, a recent article on the Guardian suggests that publishers need to be more proactive in the organisation of their eBook content.

The article describes how eBooks are still failing to reach tablet audiences in a polished way. Sure eBooks on Kindles and e-Readers look fine, but as the article alludes to, there is not much scope there for ...

Yahoo a Major Player in the Digital Magazine Industry

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Digital magazine industryAdvertising is the major source of revenue with one of the internet forerunners Yahoo, but with steady declines in recent years Marissa Mayer plans to boldly redevelop the strategy. Mayer, President and CEO of Yahoo since July 2012 intends to reinvent the company as a media giant with an assemblage of what it calls digital magazines on varied subjects such as travel, technology, film ...

Combat Slow Load Times to Reap Digital Publishing Benefits

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digital-publishing-benefitsIn today’s blog we hope you can benefit from these tips. Slow upload can cause a reader to bounce from your online publication, and there is no need for this to happen as there are some easy procedures you can put in place to ensure fast, smooth transition through the page and upload time of your publication.

1) Internet Connection
The upload speed of your digital ...

Digital Magazine Distribution Ideas for Retail Marketers

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Digital Magazine Distribution For retail marketers the eCatalog, eBrochure, and in recent years the Lookbook have been the methods of choice to showcase product ranges online. With ease of distribution across domains and devices the process, simply could not be matched so efficiently by any other means. PDFs of brochures could be made into digital publications so small in file size they can be emailed ...

ePublishing Advice for Current Digital Media Collaborations

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ePublishing adviceIn this blog we will share a little advice pertaining to the current area of ePublishing and the option for digital media and marketing that exist in the digital environment today.

How online publishing content is displayed is paramount to the amount of time a client will spend browsing it. By hosting, digital publications online you are putting out the invite; to come and try out, ...

Aggregate Social Feeds to Create a Personal Magazine

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Aggregate Social Feeds Wouldn’t it be wonderful if all the stuff we browse online could be aggregated in one place like a Hub. Hanging out in a virtual Hub is something you can do today! This social Hub can be tailor made by you to include all the content you read online on a daily basis, no need to manually update; as the Hub automatically ...

Before You Launch Your Site Read These Content Marketing Basics

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Content Marketing BasicsYou would be surprised how many websites ignore content marketing basics and it is proving to their detriment. Secure your corner stones and your site can stand tall! This is a fact, every good site is the product of careful planning and there are a few basics that can lay the foundations you need for online visibility.

1. Keep the readers’ interest by creating content ...

Digital Advertising Effectiveness Proving to be a Billion Bollar Business

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Digital Advertising EffectivenessThis week eMarketer reported that global ad expenditure for 2014 is due to reach $545.4 billion dollars. Digital advertising, accounting for a quarter of this spend. Adverts for smartphones and tablets alone will be nearing $33 Billion of the total spend.

We have blogged in the past about the mobile marketing statistics everyone should be aware of and it is worth having a ...

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