Publishing News to Terrify!

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Publishing-NewsAs always, to gain an increased readership and more subscription based clients, marketers and publishers avail of online sharing sites namely social networking platforms like Facebook. Finding regular and new readers is easy in this digital media marketplace. But is everything about to change to the detriment of publishers?

Today we cover a publishing news story regarding a popular UK based tabloid newspaper named “The ...

Interactive Content and Commerce Merge to Give Retailers Online Sales

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Interactive-ContentNews this week in publishing land sees digital advertisers rush to time based modes of adverting. Related news also reports that content is merging with commerce in glossy eMagazines with the coming together of Mastercard and Allure Magazine to sell product features through the digital pages more directly.

Brand marketers and online retailers have one in the same agenda and are reveling in ...

A History of Publishing Technology in the United States

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Publishing-TechnologyI found the task of looking back through publishing technologies to the first introductions of digital publishing fascinating. In today’s blog, I will share some of the key dates and major breakthroughs in printing and publishing and exactly what it means to us in today’s modern society.

The first printing press was imported to Cambridge, Massachusetts from England in 1638. Since these colonial beginnings, the ...

Digital Marketing Predictions for 2015

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Digital-Marketing-PredictionsAs we are nearing the end of an eventful 2014 digital marketers are now preparing for the year ahead by scrutinizing the new trends that are due to emerge. They are getting ready for new platforms and technology not only for audiences to source content but also to create content with.

1. Mobile:

Mobile has had a immense effect on the digital marketing industry. I believe we’re ...

5 Valuable Strategies in App Marketing

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App-MarketingIf you have produced an app the most important stage now lies ahead of you; the marketing of the app! Never underestimate this essential juncture as this is where many have failed in the past. In today’s blog, I will discuss some core principles that are key in the marketing of your app.

1. Produce an app that has been customized to suit your corporate identity, ...

Improve your Brand Reputation Online with These Content Marketing Strategies

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Brand-Reputation-OnlineThere are many advantages to having a good brand reputation online:

1. Increased traffic to your website.

2. Organic social sharing and liking of your posts.

3. Natural commenting on your brand’s content in forums.

4. Online audiences recommending your product or services to friends via online means; for example a group discussion on Linked In or through a public share to a friends timeline on Facebook.

Factors that help brand reputation ...

An Interactive Publication Can Capture your Reader’s Attention

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Interactive-PublicationCapture the reader’s attention by implementing interactive features within your digital publication.

Design and create a publication that can achieve a longer engagement rate. Readers will stay on your pages longer with articles that have been enhanced with audio interviews, or music to highlight a theme or a section of content.

Traditional marketing taking a back seat:
With traditional marketing under pressure from ...

New Report States that An increasing eReading Market is Mobile

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eReading-Market-is-MobileI read a blog recently by Mobile World Live commenting on a report from Strategy Analytics. The findings are interesting for eBook publishers with future predictions looking bright.

Reading on mobile is proving popular; with publications now being created that are suitable for all devices. With the adoption of publishers using branded apps, the accessibility of content has never been so easy to ...

How to Create an eBook that is SEO Optimized

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How-to-Create-an-eBookIn today’s blog we will show you how to create an eBook and provide tips as to how you can optimize it to be found in search.

You have worked long and hard to create the content for your eBook, now comes the software bit. We have step by step video tutorials on how to install the digital publishing and all the stages of importing ...

Bring your Company Branding through to your Digital Marketing

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Company-BrandingFrom large corporations to small independent businesses; one thing they share is a common need to have a strong online presence. In today’s blog, I will discuss the need to convey company branding well to your digital audience and why this is of utmost importance.

Solid branding can lead to growth, familiarity and most importantly trust among your followers, customers and prospects.

From a brand marketing ...

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