Web Content Development – A Unique Selling Point?

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web content developmentLet’s get something straight from the off here, most things we do online are for one purpose and one purpose only, to drive traffic to our sites. More traffic=more custom, more custom = more sales, more sales makes everyone happy!

We all want to create as much traffic as we can, the question is how. It is a fairly common denominator that has two fundamentals at its core, firstly you are going to need a product to market and secondly you will need the highest quality content available to you to supplement it, this alone is not enough though, you have to ask yourself, how am I going to stand out from the crowd? What makes me different? What is my unique selling point that will make consumers come to me?

Sometimes the answer is looking you straight in the face, you have to work out not necessarily how you can be better than anyone else, but instead settle on what makes you that bit different in your field, what do you cater for that others do not? What are you doing or supplying that no one else is? You have to bend the rules slightly, ask yourself, you don’t have to be the best, but you do have to be the best in the niche market that you cater for, that’s what will give you your unique selling point.

How to get on top and stay there

So now you have it all figured out, you know who your market is, your product is refined so as to cater for this niche industry, time to put the feet up break out the cigars?
Not quite.
In order to push your unique selling point you will have to position yourself as a thought leader in your field, someone who regularly contributes content of the highest quality and relevance, someone who can be relied upon to provide the solution to that ‘unique’ problem that consumers may be having, someone who regularly updates and educates will be looked upon favourably by consumers when they are deciding who to invest with.

The method behind this is web content development; you have to devise a strategy to utilize the content that you provide, your content has to attract, engage and ultimately entice visitors to invest in your product. Original content is the most desirable as it shows that you have a deep understanding of your field, other content can be used simultaneously but only once your own original content is in place.

digital-publishing

So how do you do this?

There is no definitive answer here, rather guidelines to what you should be doing, the internet, tablets and smartphones have changed the way consumers digest content. Traditional methods of consuming content such as radio and television have shown a steady decline reflecting our changing habits when it comes to the consumption of data. A recent study has shown that 69% of us surf the web on our smartphones while watching TV, that statistic speaks for itself, even when relaxing in front of the TV after a hard day we are connected to the net.

The infographic below highlights my point.

http://howtomobile.apps.gov/files/2013/05/Smartphone-Trends-for-2013.jpg

The amount of data we can now access through the net is truly staggering, it can be very easy for the consumer to get bogged down in all the information and surf straight through your site without stopping or indeed miss your site altogether. To pre-empt this happening to your site you have to turn to web content development, you have to fine tune your already high quality original content, search engine optimization is something that should be explored and utilized in this aspect, keywords within your content can have a profound effect on your web content development and how it is discovered, you have to package your content in such a way that it simply cannot be ignored. This is not to say you should provide content solely aimed at algorithms on search engines but rather write your own original content with the audience in mind first and foremost, search engines afterwards.

Web content doesn’t have to be all plain text

We have a plethora of options available to us when it comes to our web content development, we are not restricted to solely supplying information on a text only basis, we can utilize both audio and media integration to enrich our content. Such approaches can lead to more interaction and traction involving your visitors, the whole experience is enriched, more and more of the senses are stimulated leading to longer visit times by the consumer.

Web content development is not restricted to what content you have but also how it is delivered, you can have the best content in the world but if it isn’t compatible with say, smartphones then you are losing out a considerable market share. As countless surveys have shown smartphone usage is at an all-time high and growing every single day, ignore this trend at your sites peril, platforms such as 3D Issue Hubs cater for your needs in this respect by its ‘create one strategy for all devices’ – this function allows you to create responsive publications for tablets and smartphones, allowing for consistent presentation of content across all devices, this is an essential component of any web content development plan.

I am going to end this blog the same way that I started it,

‘most things we do online are for one purpose and one purpose only, to drive traffic to our sites. More traffic=more custom, more custom = more sales, more sales makes everyone happy!’

This is a fact and one that you can push to its maximum potential by partnering your web content development with Hubs. Hubs is uniquely positioned to optimise your content delivery and impact through its many features, some of which I have outlined below,

– Video and audio integration – Integrate video & multimedia into your responsive content. YouTube has a million video downloads per day; this is a market that simply cannot be ignored.

– API abilities – Hubs’s RESTFUL API exposes all of the functionality of Hubs to all users. With this you can build your content in any language, on any platform and integrate Hubs into all of your applications.

– Built in statistics engine – Watch everything from how long they spend reading your content, to what are the areas that interest each individual reader, or what types of articles have the highest efficiency and much more

– Responsive layouts – Hubs dynamically checks the resolution of your readers’ device and automatically format your content to suit that resolution. No pinching or zooming, just beautifully formatted pages.

– The ability to publish to any platform (an essential tool in today’s smartphone laden world) – your content will automatically adapt to fit the resolutions of any desktop, laptop, tablet or smartphone device. Your content will also be able to be outputted to ePub3 and kindle formats.

All of the above features will aid you with your web content development; these features will enhance your user’s experience whilst ensuring you reach the maximum amount of people.

3D Issue Hubs has many other useful features for web content development which can be found here.

Try 3D Issue Hubs for free today and develop your web content even further.

By Charlie Gallagher

 

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