Digital publishing and social media marketing are now closely linked. Social media allows publishers to take advantage of getting to know their real customers and readers, find out what they really think and engage with their audience which was previously much harder to do.
Social networking now accounts for 22% of all time spent online in the US. Reuters reports that 62% of people around the globe communicate through social networking sites, so this is a marketing area that ePublishers need to get involved with to grow and interact with the online audience.
With more than 845 million users, Facebook remains the most popular social network. Facebook not only allows publishers to post updates, share content and provide information, but it also allows for understanding views, opinions and customer engagement on a ‘real’ level.
Check out this useful Facebook Marketing Cheatsheet from the guys at Hubspot to understand how best to get the most out of this opportunity.
Twitter became the tool that made publishers think about how to get their message across in 140 characters. Similar to Facebook in that Twitter allows digital publishers to get out into the social world and connect with new and current readers, but Twitter also has the added benefit of ‘listening’.
By setting up search terms and phrases, publishers can use Twitter to understand what people think about publications, content and views and also monitor what is being said about their brand.
Pinterest is the social network that has scene tremendous growth over the last few months. It allows users to share interests via the use of imagery to their ‘pin boards’. Users can create boards for particular categories of interest.
According to business intelligence firm RJ Metrics, via Mashable, 17.2% of all pinboards are categorized under Home, followed by Arts and Crafts (12.4%), Style/Fashion (11.7%), Food (10.5%) and Inspiration/Education (9.0%). Of those, food is the fastest-growing category. It’s also the category that gets the most repins, generating on average more than 50% repins than the second most re shared category, Style and Fashion.
Publishers could consider Pinterest to post:
– Photos from articles in publications
– E-book and digital magazine covers
– Charts, infographics or research
– Your readers’ interests
Check out Mashable’s Pintrest site: http://pinterest.com/mashable/ for some inspiration and ideas of a well put together set of boards and pins.
By 3D Issue