Social media and implementing successful digital social strategies

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We know social media has become big, but how big? And what are the successful strategies companies are using? Well, we stumbled upon this great chart ‘Social Media Marketing By The Numbers’ which gives some fascinating facts and figures of social media and how people and businesses alike are using social media as a marketing tool.

The stats tell us that in 2010 advertisers spent more than $1.7 billion on social media marketing in the US – of which more than half was spent on Facebook.

We can learn a great deal from how the big companies are using social media, and the great thing is many of these techniques can be used by small and medium sized companies who can learn to utilise social media on a small budget. So what are these ‘top’ companies doing with social media? Well Twitter is certainly the most used channel, being utilized by 65% of the Fortune Global 100 companies.

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There are some great examples here of how different companies are being creative in their tweeting and many experts have given examples of how companies are ‘doing it right’ one recent article from Social Media B2B entitled ‘Top 10 B2B Companies on Twitter’ states “One of the best ways to measure whether companies are providing value to the Twitter ecosystem is to look at how many times a company has been added to a list. If a company appears on lists, this implies that people want to make sure they don’t miss the messages of this company.”

Starbucks is one company that has really developed a very clear and successful social media strategy. with over 19 million fans their fan page is consistently regarded as one of the top business Facebook pages – They consistently interact with their fans and make their fan page an interactive experience using variable content and media including videos and the management of customer loyalty cards. This makes them appear human to their fans and as they get a sense of a company showing interest in their needs rather than simply broadcasting product updates.

Another interesting fact to come from this chart is how Pepsi have demonstrated their belief in the power of social media – in 2011 for the first time in 23 years they will not have ads at the superbowl, they instead are opting to invest in social media.

Take a look at some of these figures here. What other companies and brands do you think do social media well?

By 3D Issue


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