News aggregators are going to greatly benefit from Google’s decision to stop Google Reader. This news has shun a new spotlight on RSS feeds again. Alternate services such as Feedly are picking up huge numbers of soon to be ex-Google reader users. Alternate solutions for tablet and mobile devices are also faring well.
RSS is a fantastic web 2.0 technology for keeping your audience up to date with your latest news and events. However, while there are hundreds of thousands that use RSS on a daily basis, there are hundreds of millions of readers that haven’t a clue what RSS is or how to harness it as a source of dynamic news. Remember while some suspect that Googles decision is more to do with pushing more towards social sharing through Google+, they state it is because their numbers have been stagnate for quite some time. RSS speaks to a particular type of customer, not all customers. Look at the numbers on your site. What number of people visiting your site actually sign up for your RSS feed.
More and more digital publishers are seeking more creative ways of delivering their up to date news to their audience rather than through RSS signups so that it can be marketed more efficiently to their audience. 7 of every 10 companies has a blog that they use for content marketing and audience engagement. These blogs will normally already have an RSS integrated and live. Email newsletters are becoming less and less efficient as they are drowning in pools of other content marketing emails. You only have the email subject title to capture their attention or its in the trash. The decline in email open rates is weakening that ‘newsletter’ platforms efficiency as a delivery channel.
Gartner recently released a report stating that “content marketing pushes digital marketers to adopt a newsroom habit”. The great thing is that RSS can provide you with the means to do this. You can use RSS feeds as the spine or backbone to creating digital magazines or newspapers. As RSS feeds update as fresh content is added to the site, it can be used as the link between your dynamic magazine and the your blog content.
To create a digital newspaper is simple. With 3D Issue Hubs all you have to do is enter the location of your RSS feed and that’s it. 5 seconds to set up. Hubs will then use your RSS feed to find out the location of all of your content and then it will automatically collect this content and format it into a responsive magazine that instantly shapes itself around the resolution of the device that your audience choose to consume the content on. So it’s one magazine for every device.
Check out Hubs today for free at www.3dissue.com and see how simple it is to create content online.
Image from the nice folks here.
By Paul Mc Nulty.