News, content, information, data, updates, news updates, breaking headlines, new findings….even just writing them here it looks like a lot of information, even more so when it is real life and every day on the web. The wealth of data available to us through the web is truly staggering and inspiring.
This huge amount of data brings its own obstacles though, it is physically impossible to digest all the data available to us, unless you plan on surfing the web all day and even then you wouldn’t get through everything you wanted to.
So what do we do? Well, thankfully we have rss feeds, they have been covered in depth in these blogs before but just in case you missed it or want a refresher, I will give you a quick overview. An Rss feed is a live web feed that feeds directly into whatever device you are using. An Rss feed take the latest headlines from different websites, and pushes those headlines down to your device for quick scanning.
So what is Rss?
RSS stands for ‘Really Simple Syndication’ or ‘Rich Site Summary’, it is basically a group of web feed formats used to distribute regularly updated information; this can be in the form of blog entries, news headlines, audio and/or video. It does this by alerting your rss reader when updates have been made to the sites you have previously linked your rss reader to.
RSS definition: “RSS, originally Rich Site Summary, now stands for Really Simple Syndication. It is a method by which web content can be easily and quickly distributed when it is changed or newly entered into a web site or web log. Most blogs automatically include an RSS feed. This feed automatically sends out formatted releases of new posts that are received by those who use RSS news readers and subscribe to that particular feed.”
When using rss readers like 3D Issue Hubs you simply point the reader towards the Rss feed on the site, (which can be easily found on sites by their common logo pictured right), and let the content come to you.
When an RSS-enabled website updates, it notifies the RSS reader which will then update, usually with a headline and brief description of the content, this will be accompanied by a link to the complete content.
Rss reader’s ability of keeping you in the loop with any updated, blogs, news and basically anything else that uses rss feeds, means that the aforementioned method of trawling through websites for updates is now a thing of the past.
The updates will now come to you rather than you to them.
RSS Feeds are an excellent delivery vehicle for news content. “Even if it is something as simple as putting your press releases in an RSS feed, marketers will benefit from early exposure to distributing information via RSS feeds.” Forrester Research.
So how do you utilize these feeds for your business?
There are many ways that the usage of rss feeds can benefit your business; they can be used in conjunction with whatever message you are trying to push out to your consumer base. You can embellish your message with other material that pertains to your field of expertise. For example, you could be a sports store and have the latest line of running shoes, as well as letting your consumer base know about the latest line in track and field wear, you can complement the product by adding in various sources of content that tie in the product.
So, in this case we are pushing out the latest line of sportswear for track and field, using a platform such as Hubs you could put together a publication to send out to your mailing list, as well as highlighting your latest line of sportswear you can also include items of interest like where there are local races and track events, which clubs are in your area, the latest news in running and so on. By doing this we are not only pushing your product but you are also providing valuable content that will entice the consumer to read through your publication and act upon what they see.
Consumer behaviour and how to funnel it
By using Hubs’s statistics engine, consumer behaviour can be monitored closely, if you know what your reader interests are, it then becomes easier to pinpoint these interests. Curating only the points of interest that are relevant to the consumer to a more specialized content portal rather than a general newsreel that won’t hold the viewer’s attention for as long as possible makes logical sense.
Having a statistics engine like the one built into Hubs is a great way of seeing what is being consumed, how long is being spent reading your content, what are the areas that interest each individual reader, or what types of articles have the highest efficiency and much more. This is all invaluable information for marketing purposes and, if necessary, deciding which way to pivot next.
It is all about audience retention and with RSS feeds any company can integrate social aggregation and establish themselves as a media powerhouse.
Keeping your content fresh
It is also worth noting that using content aggregators such as Hubs, in conjunction with RSS feeds, can keep your website updated daily, ensuring your site is fresh and up to date, this has a positive knock on effect in regards to ‘pulling’ readers towards your site rather than ‘pushing’ output to them in the guise of e-mail campaigns and other methods.
Viewer retention is vital in terms of both creating and increasing revenue through advertisements, but also in terms of adding to your existing readership and retaining the readers that you already have engaged and returning to your site in the future.
The link below will give you a quick overview on how rss feeds work within Hubs.
An overlay of Hubs’s feature can be found here.
Try a free trial of 3D Issue Hubs for yourself today and see what it and rss feeds can do for your business.