An interesting post today advises on a recent report into the various means of using content to generate new leads for B2B businesses, in certain circumstances this content could also be used in the B2C relationship also.
The type of content which it is held is more effective in the former relationship is the use of White papers, Webinars and informative Blog content. Questions such as the following are mentioned as pivotal
• Why is content marketing essential for B2B lead generation?
• How are B2B buyers using content to make their purchase decisions?
• What type of content is best for generating and nurturing B2B leads?
• How can marketers leverage various online marketing content formats?
The piece makes the point that customer interaction is vital to sustain valuable customer relations and that generating leads is now a more expensive business than before.