4 Ways to Publish E-Books for iPad

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With electronic reading habits increasingly associated with multi-device consumption, most authors and publishers are considering multi-device distribution methods using different file formats to  reach as many readers as possible. Common devices e-books are published for include:

– Desktop & Laptop Computers

– Digital Audio Players

– E-readers (e.g. Kindle,Nook, Sony)

– Handheld Mobile Devices (e.g. iPhone, Android OS Mobile Devices)

– Tablets e.g.  iPad, Android Tablets

A decline in e-reader sales last year and continued growth in tablet sales have sparked debate in the industry as to best device to publish e-books for.  A  recent report on CNN discusses how some industry analysts predict a seismic shift in the devices used to consume e-books on. Given this boom in sales of tablet devices in recent years, tablets are forecast by some to be the leading devices used for reading e-books, making the dedicated e-reader obsolete.

“It’s not that the Nook failed,” said James McQuivey, a digital analyst at Forrester Research. “It’s that the world of tablets exploded, going faster than anyone expected, putting us in a place where tablets are now a fundamental part of our computing and lifestyle entourage, not just a handy device to consume a bit of media.”  Source

For these reasons, in today’s blog, we will look at 4 ways to publish your e-books to iPad devices.

1. Create an e-book in HTML5.

Created in HTML5 the latest in technology will ensure that your publications are viewable on iPad and other tablet/mobile devices and will allow for greater interactivity. E-books could then be uploaded on your website and promoted online through search and social media. Enabling logins could allow you to control access to e-books hosted on your website.

2. Create a HTML5 web app.

We recently wrote a blog post describing how to create a HTML5 web app for your e-books, you may like to check out it out. This ensure e-books can be viewed both online and offline.

3. Create a native app and submit to the iTunes Store.

Also covered in more detail in a recent blog post, you can create a branded app or submit via the 3D Issue FlipBook Viewer App for iOS to ensure your e-books are accessible via native app.

4. Publish to the iBookStore.

Since the launch of the Apple iBookstore in 2010, Apple became  the world’s second largest seller of e-books in 2012.  Here is how you can publish e-books for sales on iBookStore using 3D Issue.

When publishing ebooks for iPad, avoid:

Don’t convert hard copy content for consumption to a digital device and expect it to look great and be easily navigable or readable. Always design with digital publishing at the forefront of the creative process.

By Joanna Brien.


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