The Importance of Good Newsletter Design

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newsletter designEmail newsletter was, and still remains the most potent and cost effective method of reaching out to your client base to furnish them with updates on your products. Utilized properly, newsletters can convey useful, relevant information that will encourage engagement from your clientele.

In marketing and communication terms, email newsletters have interminable potential; used in the correct manner they will offer you an additional connection with your client base beyond the realms of your website. You will be able to reach out and keep consumers updated with all the latest news about your company and your industry as a whole. Email newsletters aid you in forging relationships with your customers that will encourage them to revisit your site or engage them so you get a better idea of what information and data interests them.

If you engage with your customers on a regular basis, you will build relationships and trust with them that will ultimately result in you learning more about them and enabling you to tailor your newsletters to suit their needs. More feedback and interaction leads to consumer confidence in your business and ultimately this will lead to more sales.

Newsletter design is a vital component of this process, you have to get it right from the start or you risk losing your customers attention from the off, most peoples inboxes are crammed with newsletters and offers so you really have to make the effort and keep your head above the parapet.

So what is good newsletter design?

Content, content, content! The most crucial part of any newsletter is high quality content that will educate the recipient and engage them to furnish you with feedback on their opinions and needs; it’s all about building a long lasting relationship with the consumer and increasing the customer lifecycle.

First thing is first, while you want to keep regular contact with your consumer base, you don’t want to bombard what is probably an already burgeoning inbox, so set a time frame that your clients will receive a newsletter from you and stick to it. This can be fortnightly, monthly or whatever timeframe suits you and your audience. The biggest factor here is not to overload the customer with emails, too much information can sometimes be worse than not enough, keep it simple, send out one newsletter at a premeditated time and make sure the content is of the highest quality and relevance to your field and the consumer’s needs.

An email newsletter is a great way of giving your customer access to blogs and important pieces of literature that they may not have already seen. If you are showing that this high quality content is available on an on-going basis then you are encouraging return visits to your site

The design of the newsletter itself can have a huge bearing on the successful delivery of the information and message you are trying to convey, but, before I go into that, I have to mention the first thing a consumer will do before they open your mail….read the subject line.

This is a section of newsletter design that is often overlooked but could be the difference between your newsletter being opened and not, the best subject lines are short and descriptive, using localization or personal names. Another factor to take into consideration is to keep the subject line fresh, while continuity and branding are important, you still have to entice the consumer with an indication of what is inside that will be of interest to them.

The actual design of the newsletter itself is important in terms of keeping the user experience enjoyable, this can be achieved by having a clear, concise, legible design base.

Consistency is a must when it comes to the design of your newsletter, the use of grids, templates, style guides, repeating elements and a limited amount of typefaces, (typically no more than three). The use of white or negative space can be very important for text heavy pages, legibility is extremely important, some newsletters, while having flowing, nice design can be hard to read, and that, is completely counteractive to what it is you are trying to achieve.

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What if I don’t have the resources to make a good newsletter?

Not everyone has a designer on hand to put together their newsletters for them, which is where platforms such as Hubs can be of immense help to your needs. Hubs is equipped to furnish newsletters in the same vein as what I have described so far in this blog, factor in the other tools that can aid you in perfecting your newsletter design that are listed below and you have the perfect platform from which to furnish your newsletter from.

Hubs includes the following tools to help in your newsletter design:

Responsive Layouts

Hubs allows your content to automatically adjust to suit the resolution of the device that your reader chooses to consume your content on. Hubs dynamically checks the resolution of your readers’ device and automatically formats your content to suit that resolution. No pinching or zooming, just beautifully formatted pages.

Automatic updating

If you are using feeds, blogs or dynamic sources, you can set your magazine to update by itself.

Hubs will check your sources at a predefined date and time and then add any new content to your magazine then email you to let you know that your new responsive magazine is ready.

Publish to any platform

As your content and your magazine is pure HTML5, it can be ported and viewed on any device.

Your magazine will automatically adapt to fit the resolutions of any desktop, laptop, tablet or smart phone device. Your content will also be able to be outputted to ePub3 and kindle formats.

API Ready

Integrate your apps into the core 3D Issue Hubs experience with our full API suite.

Hubs’s RESTFUL API exposes all of the functionality of Hubs to all users. With this you can build your publication in any language on any platform and integrate Hubs into all of your applications. Allowing you to gather content from any source, public or private, as long as your applications have access to it.

Customization

Customize your publication. Personalize your magazine template around your own brand, change fonts sizes and styles, change all colour palettes and icons to suit your corporate identity. Add your own front covers with custom images or dynamic galleries.

Custom URLS

Create custom URLs. With Hubs you can create your own unique URLs to suit your brand and make your publication archive resonate with your audience and enhance your search engine visibility.

Video & Multimedia integration

Integrate video & multimedia into your responsive publications. Watch everything from how long they spend reading your magazines, to what are the area that interest each individual reader, or what types of articles have the highest efficiency and much more.

Statistics

Avail of our real time stat engine to get live feedback on how your readers are engaging with your content. Watch everything from how long they spend reading your magazines, to what are the area that interest each individual reader, or what types of articles have the highest efficiency and much more.

Conclusion

So there you have it, if you need to publish a high quality, well designed email newsletter then you have to look no further than Hubs. The multitude of options that you can avail of when using the platform to launch you newsletter campaign from will ensure you truly stand out from the crowd.

Try a free trial of Hubs today and find out for yourself what it can do for good newsletter design for your company.

By Charlie Gallagher

 

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