30 Mobile Marketing Statistics You Need to Know

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mobile statsIt may be the most mystifying statistic of them all, but many businesses have still not optimized their approach to center on connected devices, namely smartphones and tablets. Marketers and businesses alike now realize the inherent power of a mobile first approach, in today’s blog we will list 30 interesting and fact filled stats to back up this stance.

Sit back and brush up on your knowledge of mobile statistics and don’t forget to tweet any you find particularly interesting or useful, I hope you enjoy it.

Here we go.

1) Mobile internet usage is projected to overtake desktop internet usage by 2014. (Source: Microsoft Tag)

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2) 1.08 of the world’s 4 billion mobile phones are smartphones. 3.05 billion are SMS enabled. (Source: Microsoft Tag)

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3) 46% of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit. (Source: Gomez)

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4) Mobile Drove More Than $200 Billion in 2013 Retail Sales. (Source: Marketing Land)

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5) 40% of shoppers consult 3 or more channels (often while shopping) before making a purchase. (Source: Mark2media)

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6) By the end of 2013, global smartphone penetration will have exploded from 5% of the global population in 2009, to 22%. That’s an increase of nearly 1.3 billion smartphones in four years. (Source)

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7) 91% of all people on earth have a mobile phone. (Source: Business Insider)

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8) 56% of people own a smart phone. (Source: Digital Buzz)

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9) Tablets are showing faster adoption rates than smartphones. It took smartphones nearly four years to reach 6% penetration from when the devices first started to register on a global level. Tablets accomplished this in just two years. (Source: Business Insider)

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10) 50% of mobile phone users use mobile as their primary Internet source. (Source: Digital Buzz)

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11) PCs have only gained 6 percentage points in per-capita penetration the last 6 years. (Source: Business Insider)

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12) 80% of time on mobile is spent inside apps. (Source: Digital Buzz)

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13) 72% of tablet owners purchase online from their tablets each week. (Source: Digital Buzz)

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14) PCs have only gained 6 percentage points in per-capita penetration the last 6 years. (Source: Business Insider)

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15) 46% of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit. (Source: Gomez)

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16) 79% prefer mobile sites for product reviews. (Source: eMarketer)

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17) More than 50 percent of mobile searches lead to a purchase. (Source: Search Engine Land)

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18) 7.96% of all web traffic in the U.S. is mobile traffic. That number skyrockets to 14.85% in Africa, and 17.84% in Asia — up 192.5% since 2010 (Source: Pingdom)

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19) 86% of mobile internet are using their devices while watching TV. (Source: Microsoft Tag)

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20) On average Americans spend 2.7 hours per day socializing on their mobile device. (Source: Microsoft Tag)

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21) That’s over twice the time they spend eating and over 1/3 of the time they spend eating each day. (Source: Microsoft Tag)

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21) If all US mobile internet time was condensed into an hour, 25 minutes of it would be spent on email. (Source: Return Path)

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22) Mobile email readership is at its peak on Saturday, and at its lowest on Monday. (Source: Marketing Technology Blog)

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23) 24% of US tablet owners use their tablets to shop 2-3 times per month; 20% use them to shop more than once per week; and 12% use them to shop every day! (Source: eMarketer)

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24) Over 30 percent of traffic on the Internet is originated in a search query. Of that, more than half comes from users using a mobile device. (Source: Kissmetrics)

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25) The number of people who use mobile devices to make purchases is over 50 percent of the population. (Source: Vala Ashar presentation)

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26) More than 50 percent of people surveyed are dissatisfied with their mobile web experience. (Source: eConsultancy)

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27) The speed of your site is important. 60 percent of users expect your mobile site to load in 3 seconds or less. (Source: Gomez

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28) 71% of mobile browsers expect web pages to load almost as quickly or faster as web pages on their desktop computers. (Source: Gomez)

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29) 65% of mobile users said they used their mobile device to find a business to make an in-store purchase. (Source: Google.com)

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30) More than 50 percent of mobile searches lead to a purchase. (Source: Search Engine Land)

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So there you have it, 30 reasons why, if you haven’t already, you should be concentrating your approach on mobile as an intrinsic facet of your marketing strategy.

Are you interested in exploring the options of migrating your strategy to mobile?

Try the free, fully functional trial of 3D Issue and Hubs today and open up the world of mobile marketing to and its benefits to your business.

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