Mixing digital with traditional?

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digital magazineAs technology and publishing move with the times we see an interesting feature that brings the technology of digital to the traditional print format. Video technology is taking a step further by appearing in a print advert, created by Fortune magazine reports M and M Global.

The ‘video in print’ was to be debuted in their December European edition and used to preview CNBC’s Executive Vision TV show.

The video is said to take shape in the form of a ‘paper thin’ interactive video which is embedded within the print advertisement. This produces the capability for readers to view the video content directly from the printed page.

“Print advertising is more flexible than ever thanks to new and emerging technologies… We are proud to be setting new standards both in print and integrated advertising with our partners CNBC and Credit Suisse,” Andy Bush, Publisher for FORTUNE and TIME, EMEA. Via M and M Global.

How successful do you think this will be for Fortune? Is there a need for mixing digital within print or, if digital is the preferred media would readers prefer to see the entire publication in digital and at the same time pay less for it?

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