76% of Marketers Using Curation Seen Positive Impact

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marketing curatorsWe are in the midst of an online content revolution; content surrounds our every step during every day. I have, on numerous occasions in these blogs before, mentioned how content is the company’s voice in a tide of data, a tide of data that can be suffocating for the consumer. It is for this very reason that content curation has become such hot property, businesses and individuals alike have realized the very real value that content creation tools can bring to their companies and their day to day lives, the ability to filter out the noise and surround yourself with only the content which you wish to see, hear and see.

Marketers have long realized the power and potential of including content curation in their strategies and now, through a survey of over 1500 professionals published by scoop.it, we can see the impact such an approach and adoption has actually had on businesses. Prior to utilizing curation tools, the main challenges faced by marketers were both, unsurprisingly, related to issues regarding time, or rather the lack of it. The time referred to was namely time to publish high quality, relevant content to attract consumers and time to maintain their online identity, 88% and 68% of their time respectively. The survey reports that those who included content curation tools reported a moderate to significant impact in aiding these challenges.

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• Image courtesy of business2community

SEO, managing large amounts of content and actually finding enough quality content in the first place were also high on the list of gripes of content marketers across the globe, factors that were all solved by the embracing of content curation into their strategies. This is only the tip of the iceberg in terms of the effect content curation can have on a business and their tasks, the survey also found that the top business objectives was the engagement of audiences through social channels, creating themselves as thought leaders and educating the customer, three factors which content curation handles with aplomb. When the participants of the survey were asked to gauge the impact of curation on these factors, over 76% reported a moderate to significant impact on their goals.

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Lastly, but by no means least, over 90% of businesses reported that they plan to continue to use content curation tools as an integral part of their content marketing strategies due to the firmly held belief that this approach will yield significant returns on business goals for the year ahead. The Internet has nigh on infinite information resource capabilities, the ability to gather and ‘curate’ data now, more than ever, becomes a vital skill to have in your armory. This latest data further compounds this very real fact of todays interconnected world.

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Companies, on average, use 13 different social platforms in order to engage with their audience, platforms such as Twitter, Facebook, YouTube, Instagram, LinkedIn, blogs etc… What we do is provide our audience with a single location to view all of these different types of content. 3D Issue’s Hubs allows you to set up a hub that can aggregate all of this content into one centralized location in a matter of seconds.

3D Issue Hubs collects and centralizes your online marketing content and converts it into stunning mobile web applications that can be viewed on any desktop, tablet, eReader or SmartPhone. 3D Issue collects content from premium social platforms such as Twitter, Facebook, LinkedIn, Google+, Instagram and Youtube. Your readers can also push content through these platforms through comments and sharing options. 3D Issue Hubs collects and centralizes your online marketing content and converts it into stunning mobile web applications that can be viewed on any desktop, tablet, eReader or SmartPhone. 3D Issue collects content from premium social platforms such as Twitter, Facebook, LinkedIn, Google+, Instagram and Youtube. Your readers can also push content through these platforms through comments and sharing options.

Why not try out Hubs and see the impact content curation will have on your content strategy, and crucially your business.

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