Don’t be in denial about what’s going on in the publishing business. Newspapers ignored for years the changes in digital publishing and stuck to their print traditions. But oh how they are stepping up now!
• 90% of American adults have a cell phone
• 67% of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating.
You may be creating a text heavy edition that would suit eReader format, or a more interactive digital publication with rich media such as video, animation and images which is referred to as flipbook format.
Are you aware that an app offers every publisher an affordable way to have their own app?
You can have the app that comes with the 3D Issue Pro software. You could also have a branded app that be created to match your corporate identity, with your logos, colors fonts images and so on.
Hosting your publications within an app makes good sense currently as mobile trends continue to grow in popularity. Having your publications available from an app, you can have a setting that notifies each app user each time you upload a few publications. Your app can also house back issues, giving your readers easy access to your archive. Your readers can access your publications 24/7/365 through the advantages of online or offline viewing. An app allows you to gain maximum exposure to a maximum number of devices.
View an example of how Pearson educations publications are available through the play store with 3D Issue.
By Audrey Henry