In a recent report from the Book Industry Study Group new figures show that the eBook market now stands at an adoption rate of 25% in the U.S.
What this means is that reports from The Association of American Publishers that the first two months of 2011 have brought growth of 169% in this segment which is consistently being touted as the most important segment in publishing right now.
Mark Coker is founder & CEO of Smashwords an Indie (read not major publisher) channel for distributing books says that much of this is down to Apple, Barnes & Noble and Amazon for making the eBook relevant to the Gen-Xers out there who enjoy being able to make a font bigger.
This blog sees these players as important of course, but also was it not quite obvious that Amazon would be in this space? They sell books and always did, of course Apple is a different story.
What will be very interesting to see is if the low price high volume model will continue to be the norm, and of course that new Harry Potter eBook only release.
Smashwords is also one to watch and a good example of how growth in the segment actually works in 2008 they were hosting 180 books today there have 57,000+ books with 22,000 authors using the service to sell their books.