Digital technology is changing the business world and will continue to push the limits of what’s possible at a great speed.
In fact, digital is now seen as a must, as a way for any business to guarantee their future, increase their profits, their revenue and grow, and to stay in contact with their potential customers all day, every day.
Big and small, all companies have now a place online.
However, like everything that’s mainstream and powerful the digital world has influenced people’s expectations and behaviour.
Whereas a 100 page magazine wouldn’t face many challenges in its print version, the digital one could cause a few problems.
Consumers have become more demanding, less patient and less forgiving, but also more supportive of the companies they like and feel close to by sharing news, products and opinions online.
Therefore, now more than ever when going digital the key is to remember to put your users’ experience and needs at the center of your strategy.
That might seem easier said than done, especially when you have a publication with over 100 pages that you want to convert into a digital format.
Speed isn’t usually a problem for those with small publications. However quite frequently those who have larger magazines or catalogs struggle to offer a good user experience as their online publications take a long time to load and keep buffering.
If that’s your case, don’t worry, we have the solution for you. A few tweaks here and there, and the right settings when creating your magazine and you will offer the best experience to your audience.
The 3D Issue flipbook software includes a feature that allows you to determine the number of pages you want the magazine to load at a time. This setting will prevent your publication from taking too long to load at the beginning or to keep buffering every time the user moves on to the next page.
When you activate load control you can have all the pages load at once or you can select the number of pages that are loaded every time.
Loading all the pages at once means your readers could move from one page to the last one immediately without waiting.
Although this setting has its advantages, we only recommend it for those who have a small magazine or publication, as it increases the initial loading time.
Setting a number of pages, let’s say 6, tells the software that the magazine should load the current page and the following 5, so there are always 6 pages loaded. This is useful for those who have a big publication as it shortens the time the user is waiting for the magazine to load while still offering a smooth transition from page to page.
The users won’t notice the fact that the magazine hasn’t loaded all the pages even if they jump to a page near the end because the publication will only need to load 6 pages and not the whole publication.
This will keep the publication flowing and your user engaged.
Every publication is different though, so you will need to play around with the settings to see which one is the optimal configuration in your case.
Now there is no limit on the amount of pages you can create without affecting the speed of your magazine!
Want more information? Here’s a video on how to manage load control on your flipbooks.
We always say that your audience will enjoy your publications if you provide good quality content that interests them.
When we are talking about content we are not just referring to the text, we are also talking about the images, videos, animation etc.
Digital publications offer a wide variety of options that are not available for print publications. Many companies add product videos to their catalogs to show all the benefits and uses of their products, others focus on the quality of the images on their magazines etc.
While high quality materials are always preferable sometimes they can be too resource demanding unnecessarily slowing down the loading time of the magazine.
Ask yourself, do you really need the image on the background to be 100MB? Or could you perhaps reduce a the size a little bit without the quality suffering?
It is important to find the right balance between the quality you are happy with and the performance of the publication.
Create and structure your content in a way that makes it scannable. Create a table of contents that allows your readers to jump to the section they prefer.
Every publication and especially large ones should allow the users to find what they are looking for straight away. They may not have time to read the whole magazine in one go, so giving them the option to access exactly what they need will make it easier for them to give your publication a look.
Don’t forget to keep it simple, consider including bullet points to make it less cluttered and easy to read. Take advantage of the fact that it’s an online magazine by using interactive features such as image galleries, video, animations and audio clips.
Make the experience more enjoyable and entertaining for users and bring the publication to life for them by enhancing your content.
Less is more when it comes to the content in these publications. So catch their eye with different features.
If you publish magazines, catalogs, brochures or digital publications quite often and you want your audience to easily have access to your current and past issues on their mobiles, having an app is probably your best option.
Although all the publications created with the 3D Issue software are mobile friendly and offer a great experience on any device, there’s nothing that can top having your own app.
A custom app allows you to provide your audience with direct access not only to all your publications, but also to all the content you publish online be it posts on your Facebook or Twitter accounts, videos on Youtube, articles on your blog etc. It even allows you to notify your users when your new magazine is out!