In today’s blog we will show you how to create an eBook and provide tips as to how you can optimize it to be found in search.
You have worked long and hard to create the content for your eBook, now comes the software bit. We have step by step video tutorials on how to install the digital publishing and all the stages of importing PDF, Word documents or manually adding your content. Please see this link for a blog describing in detail this process, as it is easy to follow and quite simple to have an eBook created in no time.
SEO helps content be found in search engines. The right SEO can attract thousands of visitors and attention for the eBook you have created.
How to utilize the features in digital publishing software for SEO
1. Carry out keyword research
By understanding what words and search terms your target market are using, you can then optimize for them. There are several free tools available for this research, including WordTracker, and Google analytics. Don’t forget that longer, nice terms can often attract higher quality leads, so look into longer phrases as well as the shorter, more competitive terms.
2. Optimize the publication
Once you are aware of which words, terms and phrases are most appropriate for your target market, then you ensure these words are used in the titles of your publication.
3. Name your publication
When you come to name your publication remember that the name will form part of your url. URL names are very important for search engine optimization so keep this in mind.
4. Add a publication title
The ‘publication title’ can be changed in the set up wizard (Content tab > edit > seo) This title is the click-able title that will be listed in the search engine results page, so is very visible to the searcher. Ensure that as well as containing keywords that this title is sharp and easy to understand what the publication is about.
If you have any questions or would like some more information simply contact firstname.lastname@example.org.
By Audrey Henry