For reasons which we will discuss in this blog the cover is the most important page of any flipbook. The cover serves many purposes. The cover has to encapsulate the corporate image, brand, and character of the Flipbook.
The cover has to reflect the content of the flipbook, what the audience can expect to find inside. It has to look different from the previous issues, yet alike enough to be recognized by regular readers.
The digital flipbook, can have many interactive features that a print version could never have. While the design and look of both a print and digital flipbook covers are important, a digital flipbook can carry features such as video, image galleries, and web links in the cover of the flipbook.
Flipbook covers can hold digital properties that marketers love.
With the super surge of content on the web, marketing of late has been comprised of new incentives. Marketers strive to deliver content in innovative ways, new software tools and services online being their modes of choice.
Flipbook covers that are on fire right now!
In the samples below, the areas I want you to pay particular attention to are highlighted with red circles.
Click on the image below to see the Racerlink flipbook launch, then you can hover over the cover and you will see that there is a hyperlink in the web address:
Click on the image below to see the 3D Issue flipbook launch, then you can hover over the cover and you will see that there is a hyperlink in the “See more inside” text, when you click on this you can jump to page 2, this feature can be be used in many ways on the cover for ease of navigation from cover headlines titles to pages in the interior of the flipbook. There is a video playing in the bottom left of the cover in the iPad image, and there is an image gallery you can view also:
Would having interactive features on the front cover of your flipbook entice your readers and encourage new readers to your publication?
By Audrey Henry