Email remains the top online channel for connecting with customers. Marketers never fail to listen to tips regarding email marketing as they are always endeavoring to improve on strategies. They have good reason to pay attention to these trends as according to Capterra as there are almost 3.9 billion email accounts worldwide and that number is expected to rise to 4.9 billion by 2017.
Other stats to pay attention to from Capterras report were:
“For every $1 spent on email marketing, the average return is $44.25.”
“When marketed through email, consumers spend 138% more than people who don’t receive email offers.”
Now lets look at some tips when preparing your improved email campaign:
1. Prepare your lists. You may need to segment your mailing list based on customers and leads. You can offer existing customers additional incentives to purchase further products and have other different offers for new prospects. An example of how lists could be divided could be prospects, leads, customers.
2. Create dynamic content to wow your audience. Once they open that email from you they have got to feel happy they did. You can create a content hub for all our online content, this means all sources from your RSS feeds, blog, social networks, video channels such as YouTube and Vimeo can all be housed in the hub and shared as one link making the hub ideal material for your email marketing campaign.
3. Your email description: Consider the subject line of the email, and test what’s works best for you to induce high open rates.
4. Include a call to action: Add a link to a “buy now” button or a link to download a discount.
5. Don’t spam: You may get blocked or penalized for using words like “amazing free offer”. Consider wording carefully.
6. Read your email services policy, try to meet all their recommendations so your emails will end up in your target markets inbox and not a spam or promotions section of their inbox.
7. Time frame: Research best times for open rates in your industry and geographical location. As times zones differ throughout the world consider where your biggest audience is and the optimal times they will be online.
By Audrey Henry