Google has unveiled Instant Preview, a new accompliment of Google Instant. This feature gives users a quick preview of websites in search results without the user having to exit Google and clicking onto the chosen web site. The user can browse the image snap shots of the web sites and see their highlighted relevant search text before entering the web site itself. And it’s fast, downloading in under one tenth of a second and available in over forty languages.
This change to the presentation of search results is certain to prompt companies to take a look at their website presentation and see how it can better catch the immediate visual attention of browsers. Google’s Webmaster Central Blog recently published advice on how to take advantage of the feature.
So will this affect the SEO rankings and visitor analytics? Google says: “Instant Previews does not change our search algorithm or ranking in any way. It’s the same results, in the same order. There is also no change to how clicks are tracked. If a user clicks on the title of a result and visits your site, it will count as a normal click, regardless of whether the result was previewed. Previewing a result, however, doesn’t count as a click by itself.”
Take a look at this video that demonstrates Instant Previews:
The feature to Google is rolling out now so take a look for yourself and see how your site compares against your competition from a searcher’s view.