Today’s world is an online society; the explosion of smartphones and tablets within our day to day life’s has in no small part aided this transformation of our content consumption habits. It has become vital for businesses and companies who wish to remain relevant in this vast digital landscape to create and maintain an online presence, an online presence which in turn creates business opportunities and partnerships and ultimately position themselves where the majority of eyeballs are now trained upon.
Digital Magazines have played a pivotal role in this digital revolution; they have breathed new life into the static PDFs of their printed relations, their use of interactive features allied with a larger reach, low cost production and the capabilities of tools in the vein of analytical analysis for all parts of your digital magazine make these a marketers dream.
The power of analytics
One of the most powerful components of digital magazines that are often overlooked is metrics and tracking. This underlying goliath of digital technology holds many hidden treasures for the marketer and business alike. Put it this way, if you had access to information about how many people were reading your publication, where they came from, what time they read your publication or what elements of your publication enticed them to engage with your content, would you find it useful? I think you will agree this is vital information for any company to have and one that you can utilize through the use of the 3D Issue software.
3D Issue has an analytics feature built into the software that allows you to access reports on your flipbooks performance, simply by entering your Google analytics ID into the software, your publication will feed the statistics into your Google account and record any interactions that your digital magazine has had with users. These reports can contain a mountain of information that can be priceless for your businesses current and future plans.
Check out the video below that outlines exactly how the analytics feature works within the 3D Issue software
So how do you integrate Google Analytics with your digital magazine?
Digital magazines created using the 3D Issue software have an analytics feature built into the software that allows you to access reports on your digital magazines performance. Finding out the figures you want to know couldn’t be easier, by simply entering your Google analytics ID into the software, your publication will feed the statistics into your Google account and record any interactions that your digital magazine has had with users. These reports can contain a mountain of information that can be priceless for your businesses current and future plans.
Once you have integrated your Google ID with the publication you have created within the 3D Issue software you will have access to vital figures and statistics collected when the consumer is viewing your publication, whatever they do, whether that is viewing articles in the publication, watching videos or digesting any other content, each and every metric will be measured, recorded and sent to your Google analytics account for you to analyze and use to your advantage.
Once you have these figures you can decide which direction to take in terms of the content you create, ascertain what is working within your digital magazine and what isn’t, create more of what is resonating with the consumer, by doing so you will encourage the consumer to return to view further content you supply. These return visits will open up lines of communication which will enable you to directly engage with the consumer with the intention of increasing your sales, which, at the end of the day is what all businesses require.