Cross-media Publishing Trends in UK News Industry

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digital newspaper onlineThree of the most popular UK newspapers – The Guardian, The Telegraph and The Sun all reported month-on-month increases in traffic to their websites in April on March according to a recent article by the Guardian.

The leading online UK news portal in April 2013 however was Mail Online which itself seen an increase of traffic of 8.89% on March, and a year-on-year(YOY) change in daily average browsers of 38.55%.

The Guardian.co.uk, The Telegraph.co.uk and Sun.co.uk reported monthly increases in traffic of 4.68%, 5.76% and 1.09% respectively. Yearly growth in daily average browsers seen The Guardian.co.uk, The telegraph.co.uk and thesun.co.uk record increases of 23.11%,  29.81% and 10.97%. Here is an overview of yearly changes in traffic to online news sites:

Website YOY change in daily average browsers

Mail Online

+38.55%

guardian.co.uk

+23.11%

Telegraph.co.uk

+29.81%

Sun.co.uk

+10.97%

Mirror Group Digital

+78.03%

Independent.co.uk

+62.52%

Metro.co.uk

+21.11%

Standard.co.uk

+61.35%

digital-publishing

The results of this research carried out by the Guardian, coupled with some other statistics I’ve compiled:

– an 81% growth in smartphone usage in 2012 (source),

– 2013 predicted to be the year when the number of mobile-connected devices will exceed the number of people on the earth (source),

– 54% of  mobile searches conducted by UK smartphone users in October 2012 were for news content (source),

– increasingly popular news aggregator platforms such as Flipboard and 3D Issue Hubs widely available to mobile users for free, suggest that if you happen to publish news content – it’s high time to go digital if you haven’t yet done so!

Image is thanks to the nice folks here.

By Joanna Brien

 

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