Create Magazines for Digital Consumption

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emagazine creation1. You have 7 seconds

There is a rule of web design that I think is critical to consider when you are thinking of generating a digital magazine. When loading a website, the visitor subconsciously allows for 7 seconds to figure out what they need to do next otherwise they lose interest rapidly. You have to ensure that your magazine loads quickly. Consideration must be given to the speed in which your publication opens. I would recommend that you ensure that you save your PDF for the web before you convert your PDF with 3D Issue. A lot of publishers tend to add in the press ready, 300-600 dpi, PDFs for conversion. This standard of DPI is not needed for digital consumption. Lower the dpi of your magazine quickly by opening your pdfs in acrobat and clicking on “save for web”. Also avoid having videos, animations or high res banner ads on the first page.

2. It must be everywhere

40% of your audience is accessing your content on tablet or mobile devices. It is not longer important that you have a mobile strategy, it is critical. You must ensure that your magazine renders to tablet and mobile devices. Readers want it to be accessible as an online option on mobile devices but they also expect to be able to download it onto a native app. With that in mind it must also be noted that there is an explosion in the different types of devices that are available and the number of resolutions that your magazine has to conform to.

3. It must support more than one platform

It’s important that your magazine reaches everywhere. When people hear that line they always think only on the new devices. We can’t forget about the old devices either! Much as been written about the demise of flash and the rise of HTML5. HTLM5 is definitely the future. While it is still in its infancy most of the leading tech companies have through their hats and purses behind it, most notably Google and Microsoft. Adobe has even admitted itself that that flash will evolve more of a hybrid solution that encompasses more of openness of HTML5. One thing to remember is that HTML5 is new and the leading browser, IE, is famous for its poor support of HTML5. While it will catch up, its still not there. Flash still has its place. Especially with firewalled systems that run old browsers that are difficult to update such as large corporations, educational bodies or government agencies who are still running old browsers that don’t support HTLM5 and chatting from experience there are still millions of companies running old browsers.

publishing a magazine

4. Make sure your magazine is responsive

Now that you have to publish your content to more devices {Desktops, tablets, smartPhone, eReaders and web browsers} you must ensure that your content renders correctly to suit the resolution of the device that your reader chooses to consume the content on. When you are dealing with digital replication of print publications you will always have to zoom to read the text, especially on tablet and mobile devices. But PreZoom mode should render to the width of the device instantly and ensure quick access and ease of navigation. For example within 3D Issue we create 4 different prezoom states to handle the different resolutions of devices.

5. It must be dynamic

One of the greatest disruptions to our market over the next year will be the changing of the way that readers consume content. We must look at the explosion of responsive content and think about how we can harness that in to our advantage. At 3D Issue, we have been looking at using different media sources other than PDFs to create digital editions. Our latest technology Hubs allows our 3D Issue clients to use their RSS feeds to create instant digital magazines that can auto-update. As you are dealing with liquid content, these digital editions will auto-render to suit the resolution of the device that the reader chooses to consume the content on.

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By Paul Mc Nulty


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