As more publications turn to digital to increase circulation and keep up with the demands of readers, an interesting move by The Dandy has been announced.
The UK’s oldest and long established comic will reach its 75 year anniversary in December this year, at which point the comic will cease the print edition and opt for an online version only.
Ellis Watson, chief executive of Dandy publisher DC Thomson stated “On December 4th, we’ll publish our 75th anniversary edition and now that the cat’s out of the bag I can confirm that this will be our last print edition,” he notes optimism on the future of the comic, saying “It’s what comes online then that will set the tone for the next 75 years. Dan has certainly not eaten his last cow pie. All of The Dandy’s characters are just 110 days away from a new lease of life.”
The Dandy annual will however continue to be printed, with the 2013 edition already available.
Back in the 1950s The Dandy had a circulation of more than 2 million, whereas the last six months of 2011 saw an average of just 7,489 weekly sales.
It will be interesting to see what the digital edition has in store for The Dandy.
By 3D Issue