E-commerce has become an integral part of the consumer’s journey, the internet, the amount of people using it and the number of businesses using it for e-commerce has grown at a rapid rate in just a few short years. This rise in online trading has presented businesses with opportunities like never before.
The ability to engage and sell with consumers on the other side of the planet is now only a click away, whereas before such a proposition would have been littered with potential pitfalls, the connectivity now offered to us by the world wide web has made such transactions more commonplace to the point that E-commerce is rapidly becoming a dominant force in world trading, sales in this sector are growing by more than 19% per year and is expected to top $140 trillion by 2015 (source)
It is quite difficult to fathom but institutions such as Amazon and eBay have only been with us since 1995, their rise to prominence has been as swift as their adoption. Both of these powerhouses of e-commerce seem to have been with us for a lot longer, so commonplace has their existence become in the digitally enhanced world in which we reside.
Many retailers now supply online catalogues which possess similar qualities to their printed counterpart except they can offer more, much more. In today’s blog we are going to look at some of ideas you can use to increase your e-commerce conversion rates through the design of your catalogue.
The use of video in your catalogue
A study carried out by E-Marketer in January 2013 found that 51.9% of marketing professionals worldwide cited video as the content with the best ROI in January 2013. So what are you waiting for? Another recent study concluded that retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors (Source), weigh up the advantages of using video in your e-commerce catalogues.
The world is not only online but is online and mobile. Millions of people around the world are using their smartphones not only as a means of communication but also as an internet browsing devices, your strategy simply has to be mobile centric. Surveys indicate that over half of smartphone users browse the web at least once a day using their phone. The implications of this amount of traffic are huge, the last thing you want is for someone to browse through your site but quickly move onto one of your competitors due to the fact that your website isn’t configured to be viewed by mobile.
Make it aesthetically pleasing with image galleries and slideshows
Your catalogue should not only be easy on the eye but it should showcase your product range effortlessly, it should enable the consumer to see the full extent of your store without getting lost by using image galleries and slideshows to show them in seconds the extent of what is on offer without them having to look for it themselves! Here are some more details on how to build image galleries for use in e-catalogues.
Allow the consumer to download your catalogue and read later
Digital readers often want to download the edition so they can take it with them on the go. Enable this functionality in your e-catalogue so they don’t have to find you online each time they need to return to viewing your catalogue.
Be SEO friendly
You have gone to the trouble of setting up an Ecommerce catalog with content that the consumer will find of value, now you want make sure you’re are found by your target market, SEO can aid you in your quest, research what keywords you should be using, figure out your target market and tailor your SEO to match.
So there you have it, some simple yet very effective ways of setting up your e-catalog with the aim of raising your conversion rates. The world is online, consuming content and purchasing products like never before. Are your products positioned to take advantage of this ever expanding industry?
Try the free, fully functional trial of 3D Issue today and create an e-catalogue that sells.