Blogs, and blog marketing, what are they and what can they do for your business? Well, to answer the first question, blogs are a means of putting information and content online, a kind of a journal if you like. The definitions of blog as below, puts it simply…
Blog /blôg/ (Noun) : A Web site on which an individual or group of users record opinions, information, etc. on a regular basis.
Blogs and blog marketing are a means of communicating with your audience, to reach out and convey information and content that may be of interest to them. As blogging should be a regular occurrence, i.e. daily, you can soon start to build relationships and garner feedback from your audience. If you supply high quality, relevant content then before long you will gather an audience that will interact by leaving comments on your blog. This is a great way of deciphering the general consensus both about your business and your products.So, you may ask, what does a blog have to do with me and my business? Well, the answer is it has quite a lot to do with you and your business, especially if you are interested in your business thriving and progressing to the next level. Blog marketing is a powerful publishing tool; it is a way of reaching out and connecting with your market audience. The correct use of blogs can drive traffic towards your website and increase sales, which, at the end of the day, is the bottom line. Here we will have a more in-depth look at what blogs really are and what value they hold for you and your business.
Blog marketing is an effective tool for website promotion, search engines regularly look for keywords within blogs and blog content that can often lead to the blogs themselves outranking the websites in search results. So in this respect, they are not only a strong supplement to your existing website but in many aspects can be a greater force for reaching out to new and existing consumers.
What can blogs and blog marketing do for my business?
When blogs contain relevant, informative content on a regular basis they can help you achieve a wide range of goals, you will raise brand awareness and build. If your content is of a high quality you will also position yourself as a thought leader, a source that consumers will turn to when they require information in your field. This in turn will demonstrate your organizations expertise and further fuel consumer confidence in your product which in turn will lead to more sales.
Blog marketing is an ideal way of interacting with both your peers and your client base, by leaving your blogs open to comment, you are opening yourself up to healthy discussion and debate. I myself have used this tactic as I find that you will garner more information about what it is you want to learn by listening to and partaking in discussions by people who have the same interest and questions as you do.
Put it this way, if you are interested in a particular product, who do you listen to when making your decision whether to buy or not? Is it the company themselves through their website or is it the blogs that are connected with them and what other people who have first-hand experience of the business have to say? You wouldn’t buy a car without first having a neutral mechanic check it over, blogging and the valuable, high quality content it can provide acts in a similar fashion.
It is through this engagement that leads are created, an engaged active community is a prosperous one. From an SEO viewpoint, blog marketing is a very powerful tool, strategic, active blogging with high quality, relevant content can help you incite more crawling of your site, penetrate more keyword verticals, decipher social standing and opinion and, crucially, drive more traffic to your website.
In order to position yourself as a thought leader and to generate interest and followers to your blog, you have to blog and blog frequently. You have to be constantly updating and sharing high class content for consumers to feed on. They will come to expect a regular update and look on your blogs as a source of vastly informative and engaging information.
It is important to treat a blog like a conversation, treat it like you would if you were sitting having a face to face conversation, consumers will find this not only easier to relate to, but It can make the blog more enjoyable to read and In turn encourage your audience to interact with you. This will reap great benefits to you and your business, once you understand your customer and what it is they want, you are half way to gathering more sales and establishing a long lasting life cycle with your customers.
Blogs and blog marketing is a highly cost effective marketing channel that will enhance company visibility and increase product exposure. It will augment company persona by making the company more ‘personable’ due to the voice and style of the blogs, it will make the consumer more at ease as if they were talking to a friend over a coffee.
A relaxed customer will be more liable to open up and ask you the questions and leave the feedback that really resonates.
Customer interaction will develop and improve through the contact with blogs, an engaging business blog is the ideal place to hear compliments and complaints, while it is always nice to hear the former, you can’t improve your business or product without also learning the latter. The ‘content is king’ element raises its head through blog marketing, if you are providing good quality, relevant content then the content of your website will raise even further by affiliation.
Blog marketing is becoming an essential cog in the vast wheel of marketing, with an unlimited potential yield for consumer and peer connection, it really is a win win situation, you can supplement your blog marketing through Hubs which can help you reach even further into this goldmine of opportunity. Hubs has a plethora of features which can push your blogs and your business to the next level.
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