The QR Code has been around now for almost 15 years now so it is certainly not a new technology or concept; however it seems that companies and publishers can struggle to find a use for it.
We’ve been speaking with a few customers about possible uses and how they can connect specifically the offline reader to the online version using this concept.
First things first, what is a A QR code?
Wikipedia states “A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR readers, smartphones, and, to a less common extent, computers with webcams. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data.”
So how could this be used by publishers?….
1. Direct readers to a niche publication, back articles on a defined subject.
Introducing print readers to your digital versions is certainly a viable option. If you think about it, your print readers get a full version of the publication, say it’s a magazine on focussed on Home & Garden.
This magazine may include a number of different sections or categories on different areas of the home….what if a reader wanted to know more and delve deeper into a section? If a QR code was printed on say the ‘Gardening’ section of this printed magazine, a reader scanning this QR code could be directed to your 3D Issue Hubs digital magazine publication all about just the ‘Gardening’ section… perhaps a full archived publication just on that one subject.
2. Direct print readers to your digital version
If you run both print and digital editions of publications, then why not print a QR code on the printed version that links them to the digital enhanced version? With this digital version they could access enhanced features not available in the print version such as audio interviews, videos and animations. They can then also have access to this digital version when they are on the move, perhaps travelling for example.
3. Promote your publications at offline events, meetings or seminars
Perhaps you are off to a trade show, you have your printed brochures and materials at the ready, but how about also have QR codes at the stand that enable visitors to get direct access to your digital publications via their mobile device. It not only allows them to access the publication later in the day or on the journey home, but it also saves them carrying around printed copies.
4. Link interested in-store purchasers to relevant ‘take away’ material
Perhaps you have a store, customers in your store can browse the products but what if they are not ready to make the purchase but want to remember this product and see more information later when they get home? Say a customer is looking at a TV in your store, what if you had a printed QR code next to this TV which they could scan with their mobile device, which then presented with the customer with a digital brochure or product specification guide of that product?
It seems fairly straight foward to get your QR codes set up too – there are several QR code generators that can be found, including http://qrcode.kaywa.com/
It certainly presents some great possibilities of being able to link your offline audience to your digital editions. If you have any other great uses you are implementing with QR codes and digital magazines we’d love to hear from you at firstname.lastname@example.org
By 3D Issue