According to recent figures from Pew Research Centre via emarketer.com digital news consumption online is continuing to grow at a fast rate. ““While the number of digital newspaper readers will continue to grow as digital devices proliferate, the number of print newspaper readers will remain flat or continue to drop.” stated Lisa E. Phillips, eMarketer senior analyst and author of the new report “The Digital News Audience: 24/7 Participation.
This chart published on emarketer shows how six various age groups are consuming media information, they were asked “where did you get your news yesterday?”
The results show that for the traditional platforms, 39% of the 18-24 age group watched the TV for their news compared with 75% of the eldest age category, 65 plus. Just 7% of the 18-24 year olds read the print newspaper compared with 46% of the 65 plus age group.
These age categorized results show us just how the younger generation are leaning towards digital platforms whilst the older generations are relying on the good old fashioned news resources available today.
With the digital news platforms – online (e mail, webpages, social networking sites, mobile internet and podcasts) took a large percentage of 46% of 30-39 year olds referring to the internet for their news consumption compared to just 18% of the 65 plus age group. The average across all the age groups showed that online was the preferred digital medium for 34% of all respondents.
Overall the results are clear to be seen that digital news sources are continuing to surge in popularity. It’s still clear though that people are referring to digital typically alongside traditional methods, choice is the key word here, people wish to choose when, how and where they keep up to date with the latest news.