Seth Godin, the well known and bestselling author and marketing guru, has spoken out about his future plans for publishing, and in particular his move away from ‘traditional publishing’.
Godin has written 12 influential books including bestsellers ‘Permission Marketing‘, ‘Purple Cow’ and ‘Tribes’ he is also no stranger to digital ebooks…. Seth’s ebooks including free ebook ‘Unleashing the Ideavirus’ are among the most popular ever published.
Seth announced today in a blog post “Linchpin will be the last book I publish in a traditional way.” Seth says he has been seeking and sharing thoughts about the future of publishing with various industry experts this year in order to come to plan for his publishing future. He says ‘It’s been years since I woke up in the morning saying, “I need to write a book, I wonder what it should be about.” Instead, my mission is to figure out who the audience is, and take them where they want and need to go, in whatever format works, even if it’s not a traditionally published book.’
There’s a very insightful recording available from his blog site from a talk for the Independent Book Publishers Seth did in May this year where he discusses the change to the new rules of a digital age. The recording can be found here.
Speaking to Mediabistro’s Jeff Rivera, the marketing guru said “I can reach 10 or 50 times as many people electronically. No, it’s not ‘better’, but it’s different. So while I’m not sure what format my writing will take, I’m not planning on it being the 1907 version of hardcover publishing any longer.”