In a seminar this week entitled ‘Magazines for a new Generation’ held at New York’s New School numerous highlights emerged (from Glossy title contributors including Vogue and Vanity Fair) as key factors involved in effective digital publishing, as reported here by worldbookdigital.com, the purpose of the seminar was to discuss the impact and opinion on the digital format, including expectations for the future.
An interesting point made by Jared Cocken of the wonderfactory as quoted here, was that commonalities exist across the demographics, so even where readers are young or old they may seek out similar things or at least appreciate their inclusion;
Key takeaways included
Aesthetics – Make it look good, and mentions that the reader will require eventually require personalisation of the experience.
Rich Media – Key factors that readers seek out are video integration and slideshows.
Curation – The question of whether publishers will remain relevant and focus only on the role of author and reader.
Which had also been discussed at the London book fair recently – though as stated here if the people running the industry were to consider themselves as irrelevant there would be no hope at all
It is certainly is an exciting time for the publishing industry with rules changing daily and new options opening for marketers, authors and publishers alike, in another New York meeting held recently reported here, 80 US based publishing executives agreed that the future was to invest in digital, complete with an expected jobs boost as reported here.