As the digital world continues to move on at great speed, some recently published statistics are now giving us more confirmation that this media is becoming the first choice for publishers, readers and advertisers alike.
The Independent reported “Americans are more likely to turn to the internet for news rather than printed newspapers or the radio, research revealed yesterday. Internet and mobile phone technology had changed news “into a social experience”, said the Pew Research Center for the People and the Press, based in Washington DC.” Once online, readers are then making the most of the wide choice of sources available at their fingertips “Most respondents to a Pew survey said they turned to multiple sources for news – about 46 per cent used up to six different sources a day. The number of people going online has overtaken newspapers and radio and is fast catching up with the TV.”
Another source, Forbes.com indicated that it is not just the reader turning to online media, advertisers’ budgets are also going digital. Forbes published results from a recent study by Outsell that revealed a 9.6% boom in digital advertising in 2010. The article states “Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print”.